Personal styling is about understanding the person behind the clothes. Client questionnaires provide a unique opportunity to ask your clients key questions about their shopping habits and wardrobe needs, while also revealing their character. To truly understand your client, you need to ask unique, creative questions. Though it may seem trivial, your client's typical Saturday night plans or dream holiday destination can significantly impact their style identity. Here are 10 unconventional questions to ask

This article will explore...

• Personal styling requires understanding clients' personalities, shopping habits, and wardrobe needs.
• Questions about travel dreams, social activities, favorite music, and hobbies reveal deeper insights into clients' style identities.
• Use client responses to create wardrobes that incorporate their fantasies, social lives, and personal aesthetics, ensuring functionality and true reflection of their selves.

10 Client Questionnaire Ideas for Personal Stylists

1. You get a free ticket to anywhere in the world. Where are you going and why?

Do they dream of walking NYC streets or sunning on a beach in Bali? Explore how you can incorporate that fantasy into their everyday wardrobe.

2. It's a Saturday night, what are you doing for dinner?

Does your client need an outfit for fine dining with friends, or do they prefer something cute but cozy for staying in and ordering pizza?

3. If you could live in any time period, when would you choose and why?

70s flares, 80s power suits, or 50s rockabilly—what elements of their chosen era's aesthetic can you incorporate into their wardrobe?

4. What's on your social calendar for the next 3 months?

A good way to snapshot your client's life and figure out what they need to feel fabulous on all these occasions.

5. What album do you play on repeat?

Fashion and music are closely linked. Maybe their favorite singer is also a style icon or their favorite sound indicates a preference for a specific aesthetic.

6. If you were stranded on a deserted island alone, what six items would you need?

It’s important to understand your client's fundamental priorities. This is also a great way to discuss letting go of old, unnecessary clothing to make room for the new!

7. Describe your perfect Sunday...

Put yourself in your client's Sunday shoes. What kind of wardrobe do they need to feel comfortable yet fabulous?

8. What are you watching on Netflix these days?

Does your client hope to embody the confidence of their favorite fictional character? Could you recreate the fashion aesthetic of their favorite show?

9. What is your favorite hobby?

Is your client a keen runner, a talented artist, or an animal lover? How can their wardrobe be more functional for these activities while still being stylish?

10. If you could have one superpower, what would it be?

Flying, mind-reading, or the ability to style an outfit without any stress—if the latter, you know where to focus your attention!