In personal styling, a standout proposal is key to winning clients and growing your business. Your proposal isn’t just a formality—it's a tool that sets the tone for your services. It can mean the difference between landing a client or losing them to the competition.

Whether you’re new to personal styling or an experienced pro refining your approach, these strategies will help you create visual proposals that resonate with clients and showcase your unique value.

This article will explore:

• How to capture attention in proposals by using personalized storytelling and compelling visuals to make a strong first impression.
• How to reflect your brand identity consistently through colors, fonts, and values to attract your ideal clients.
• How to incorporate visuals like before-and-after photos and clear timelines to showcase your expertise and manage client expectations effectively.

Tip 1: Capture attention from the start

One major mistake personal stylists make is creating a bland, uninspiring proposal. Your proposal is your first shot at making a lasting impression, so it must be engaging and reflect your unique style.

Add your personality to the proposal by sharing your story, your passion for fashion, and how you can uncover your client's true style. This personal touch helps clients connect with you on a deeper level.

Use compelling visuals like moodboards, before-and-after photos, or portfolio highlights to showcase your work. Clients should feel excited about the possibilities the moment they see your proposal.

Tip 2: Reflect your brand identity

Your proposal should seamlessly extend your brand identity, mirroring the aesthetic and personality that initially attracted your clients.

Use your brand’s colors, fonts, and logo throughout the proposal. This consistency strengthens your professional image and makes your proposal instantly recognizable.

If you specialize in luxury styling, ensure your proposal exudes sophistication. If your brand focuses on sustainable fashion, highlight eco-friendly practices and ethical brands. Always tailor your proposal to attract the type of client you want.

Tip 3: Highlight your work with visuals

In personal styling, a visually-driven industry, your proposal should be rich in images that showcase your expertise.

Create sections that clearly differentiate your services and the benefits clients will receive. For example, outline your wardrobe makeover process and explain how it will enhance the client’s life and boost their confidence.

Use before-and-after photos, client testimonials, and images that match the client’s style. A well-chosen cover image that captures your work's essence can instantly draw clients in.

Add behind-the-scenes shots to give clients a glimpse of your process and show the dedication you bring to your work.

Terrica, an expert in client proposals, suggests varying the sizes of your images. Use larger images to emphasize important aspects and pick a striking image for the cover photo to immediately capture attention.

Tip 4: Establish clear timelines

Adding a clear timeline to your proposal is key to controlling your availability and pricing. It also creates urgency, encouraging clients to decide quickly.

Specify when the proposal expires, noting that your availability, pricing, and other factors may change after this date. This prevents delays and helps you manage your schedule more effectively.

Conclusion: Standing out with style

In short, the key to crafting winning proposals as a personal stylist is to make them engaging, visually appealing, and true to your brand. By following these strategies, you’ll stand out to potential clients and build a strong foundation for a successful relationship.

Your proposal is often the first impression a client has of your work—make sure it’s unforgettable!

Weddings Insider is a must-attend conference for wedding pros. It's the East Coast's answer to the Wedding MBA in Las Vegas. With over 100 speakers and 3,000 companies, it's a hub for wedding planners, florists, photographers, marketing specialists, caterers, DJs, and event planning software firms. After Wedding MBA, Weddings Insider is the perfect place to show off your new skills and keep growing your business.

This article will explore:

• Networking and learning: Weddings Insider 2025 offers prime networking, marketing strategies, and sessions led by 100+ expert speakers.
• Top speakers: Hear from industry leaders like Preston Bailey, Andrea Eppolito, and Brian Lawrence on wedding planning, client experiences, and marketing.
• Event details and cost: Set for March 4-6, 2025, in Orlando, Florida, the $399.99 package includes general sessions, specialty tracks, and keynotes, providing valuable resources to boost your skills and business.

When is Weddings Insider?

Weddings Insider 2025 will be held in Orlando, Florida, from March 4 to March 6, right before the busy summer wedding season.

The event spans three days at the Orange County Convention Center.

For exact opening times, visit the Weddings Insider website.

Who Is Speaking at Weddings Insider?

Weddings Insider will feature over 100 speakers on topics like marketing tactics, artificial intelligence, and wedding psychology. These sessions offer a chance to learn from top industry experts.

Notable speakers include Preston Bailey, Andrea Eppolito, and Brian Lawrence.

Preston Bailey, named one of the world's best wedding planners by Vogue, has planned weddings for celebrities like Oprah Winfrey and Serena Williams. He will discuss breaking into luxury wedding planning, creating a market niche, and sharing stories from his high-profile weddings..

Brian Lawrence, a wedding industry consultant and marketing expert, authored The Wedding Expert's Guide to Sales and Marketing and The Invitation Business Report. His marketing and sales advice has helped many wedding planners succeed. He will share his insights on effective marketing at Weddings Insider.

Andrea Eppolito, a Las Vegas wedding planner specializing in luxury weddings, believes weddings should highlight personal stories. In an interview with Your Jubilee Weddings, she emphasized knowing couples personally to create timeless weddings. Her unique approach makes her a standout speaker at Weddings Insider.

What does Weddings Insider cost?

A ticket to Weddings Insider is $399.99. This ticket includes:

• Access to all general sessions
• Specialty speaker tracks
• Unlimited Insider talks
• Trade show entry
• Keynote speeches
• Seminar and meet-and-greet with Preston Bailey

With top speakers, great marketing opportunities, and a networking hub, Weddings Insider is the event to attend this spring if you're in the wedding industry. Buy a ticket here and get ready to elevate your business!

Personal styling is about understanding the person behind the clothes. Client questionnaires provide a unique opportunity to ask your clients key questions about their shopping habits and wardrobe needs, while also revealing their character. To truly understand your client, you need to ask unique, creative questions. Though it may seem trivial, your client's typical Saturday night plans or dream holiday destination can significantly impact their style identity. Here are 10 unconventional questions to ask

This article will explore...

• Personal styling requires understanding clients' personalities, shopping habits, and wardrobe needs.
• Questions about travel dreams, social activities, favorite music, and hobbies reveal deeper insights into clients' style identities.
• Use client responses to create wardrobes that incorporate their fantasies, social lives, and personal aesthetics, ensuring functionality and true reflection of their selves.

10 Client Questionnaire Ideas for Personal Stylists

1. You get a free ticket to anywhere in the world. Where are you going and why?

Do they dream of walking NYC streets or sunning on a beach in Bali? Explore how you can incorporate that fantasy into their everyday wardrobe.

2. It's a Saturday night, what are you doing for dinner?

Does your client need an outfit for fine dining with friends, or do they prefer something cute but cozy for staying in and ordering pizza?

3. If you could live in any time period, when would you choose and why?

70s flares, 80s power suits, or 50s rockabilly—what elements of their chosen era's aesthetic can you incorporate into their wardrobe?

4. What's on your social calendar for the next 3 months?

A good way to snapshot your client's life and figure out what they need to feel fabulous on all these occasions.

5. What album do you play on repeat?

Fashion and music are closely linked. Maybe their favorite singer is also a style icon or their favorite sound indicates a preference for a specific aesthetic.

6. If you were stranded on a deserted island alone, what six items would you need?

It’s important to understand your client's fundamental priorities. This is also a great way to discuss letting go of old, unnecessary clothing to make room for the new!

7. Describe your perfect Sunday...

Put yourself in your client's Sunday shoes. What kind of wardrobe do they need to feel comfortable yet fabulous?

8. What are you watching on Netflix these days?

Does your client hope to embody the confidence of their favorite fictional character? Could you recreate the fashion aesthetic of their favorite show?

9. What is your favorite hobby?

Is your client a keen runner, a talented artist, or an animal lover? How can their wardrobe be more functional for these activities while still being stylish?

10. If you could have one superpower, what would it be?

Flying, mind-reading, or the ability to style an outfit without any stress—if the latter, you know where to focus your attention!

Attending Wedding MBA? Check out our handy digital guide for the top talks and all the happy hours!

‍

Wedding MBA (Merchant Business Academy) is the top conference for wedding industry pros. Wedding MBA 2024 will be at the Las Vegas Convention Center from November 12 to 14.

This year's event is a must for wedding planners, florists, DJs, photographers, and venue owners. Attendees can network with experts and gain insights to boost their businesses in the ever-changing wedding industry.

Visualist attended Wedding MBA 2023. We spoke, exhibited, networked, and partied. Here's why you should attend Wedding MBA 2024 and how to make the most of it.

Key teaching points of Wedding MBA 2024:

• Learn from Industry Experts: Attend talks and seminars by top professionals to gain insights and elevate your wedding business.
• Networking and Collaboration: Network with peers through after-hours events like Conference Confident, fostering valuable connections.
• Explore Innovations: Visit the Expo Hall to find new software, products, and services. Join guided tours like Terrica's Favorite Things to enhance your business processes and client experience.

Learn from the best at Wedding MBA

Wedding MBA is the place for industry-leading talks and seminars. This year's speakers include Tim Chi, CEO of The Knot, Alan Berg, a global speaking fellow, and luxury wedding planner Andrea Eppolito.

Last year, Visualist CEO Cherie Yang spoke on 'AI and Wedding Planners: The Perfect Match.' We're excited to announce that Visualist will be back on stage at Wedding MBA 2024. Don't miss our WedTalk 'Put Client Wellness First' on Wednesday, November 14, at 11:15 am.

Network with peers after-hours

Enjoy Vegas to the fullest! During Wedding MBA, join various activities designed for wedding professionals.

Last year, Visualist sponsored the Monday Night Mixer drinks, hosted by wedding educators Renee Dalo and Amber Anderson at the Museum of Selfies Las Vegas.

Renee and Amber will speak at Wedding MBA again and co-host Conference Confident workshops. Conference Confident helps solo attendees join a community, meet new people, and apply conference knowledge.

Get your Conference Confident tickets here.

Watch our BTS recap from last year:

Improve your business by touring the Expo Hall

Don’t miss the Expo Hall at Wedding MBA. Discover new software, products, and services for wedding professionals. Enjoy freebies, discounts on wedding software, and branded merch.

Last year, Visualist was featured in Terrica's Favorite Things tour. She guided wedding planners through the Expo Hall, highlighting must-have tools for enhancing processes, systems, and client experience. Expect similar tours in 2024.

Terrica, a top wedding business educator, is a regular on the Wedding MBA stage. Don't miss her talk with Meghan Ely, owner of OFD Consulting, on "The Trend Experience: The Hottest New Wedding and Event Ideas."

Connect with like-minded wedding pros

Wedding MBA is the perfect place to learn and network. Connect with others who share your goals. Keep in touch and collaborate after the event—both in person and online.

Last year, we met wedding educator Becca Pountney. Cherie was recently on Becca's podcast, "Wedding Pros Who Are Ready to Grow." In the episode, "Automation, Tech, and Entrepreneurship with Cherie Yang," they discuss how Visualist stood out at Wedding MBA with clever marketing ideas.

At Wedding MBA 2023, we also met Margaux Fraise, founder of Wedding Summit Series. This community for wedding pros hosts regular events and summits. Since then, Visualist has proudly sponsored two Wedding Summit Series events.

Excitement awaits at Wedding MBA 2024

This year's Wedding MBA promises much to look forward to. It's a global staple in the wedding industry for a reason!

Visualist is returning to Wedding MBA. Visit us at Booth 2318B

We're excited to collaborate with Jessica Valenzuela, a Las Vegas wedding content creator, capturing the event's magic.

Follow us on Instagram for updates on our Vegas events and talks!

When it comes to running a successful wedding planning business, few things are as crucial as creating good client proposals. A well-designed proposal is more than just a formality. It's a powerful tool that can boost client conversion rates and set the tone for your business.

A standout proposal can be the difference between landing your dream clients and losing them to a rival planner. We recently sat down with renowned wedding business coach, Terrica, in an Instagram Live session. Packed with actionable tips and insights from the session, this article will cover...

• who Terrica is
• what a client proposal is
• rules to create winning client proposals

Meet Terrica

Romantic, classic, and fun are three words to describe Terrica's wedding planning style. A 17-year veteran of the industry, Terrica is today known as an award-winning wedding planner and designer of exquisite destination weddings in the Golden Isles region. As the Chief Wedding Planner and Designer of Cocktails & Details®, she leads a talented team of planners and event managers.

But Terrica's impact extends far beyond her local community. Today, her mission is to teach wedding pros "how to advocate for themselves."

Through her virtual wedding planning concierge service, The White Lounge, she connects destination couples with top-notch wedding professionals, ensuring seamless experiences no matter the location. Terrica also spearheads the Unity Through Community initiative with the goal of championing diversity and inclusivity within the wedding world. Her speaking engagements—ever humorous yet grounded—have earned her a nomination for NACE's Speaker of the Year Award.

What is a client proposal?

A client proposal is a formal document that wedding planners present to potential clients, outlining the details of their services, packages, pricing, and planning process. It's often a client's first tangible glimpse into a planner's skills and can be a make-or-break factor in their decision.

For wedding planners, mastering the art of proposal writing is crucial for attracting and retaining their ideal clientele, and Terrica knows exactly how to do that.

Rules for creating winning client proposals

As a wedding planner, you're likely less a writer and more a designer. Proposals are essential, but may not come naturally. Terrica teaches wedding pros to lean in to their strengths. Below, she shares her top five rules for creating wedding planning proposals that stand out.

Rule 1: Don't be boring

The number one mistake wedding planners make is creating boring client proposals. Your client proposals should always catch the client's attention at first glance. Make them visual and interactive. Don't write like a generic wedding planner. Write as you and tell your story and how you can make their vision come to life.

Rule 2: Align with your brand

Know what your brand is, and what your brand isn't. Your proposal should be an extension of your brand identity, and reflect the same values, aesthetic, and personality that drew clients to you in the first place.

Let's talk examples. If you're looking to attract luxury clients, make sure your social media and website exude the same luxurious energy. Never post weddings that you do not want to do again.

Yes, there may be times when you take on jobs because you need to. But that does not mean you have to post them!

Pro tip: If you want to attract certain weddings that you've not yet done, organize a styled shoot to build your portfolio and show what you're capable of..

Rule 3: Get visual

Visuals are key in client proposals. If you're a wedding pro, your proposal should always include a variety of photos, videos, and moodboards to help couples envision their dream day coming to life under your creative guidance.

Break down your client proposal into features and benefits. The features highlight what you do and the steps you'll take, while the benefits explore what they'll enjoy as a result of working with you.

Make sure to include great detail shots of people and venues, or photos that follow the client's preferred color palette. It's also a great idea to mix in a few behind-the-scenes shots that give clients a glimpse into your process and the dedicated team they'll be working with.

Lastly, vary the sizes of your visuals. Use larger images to emphasize crucial elements, and pick a striking, full-size image for the cover photo that immediately captures the couple's attention.

Rule 4: Set an expiry date

Always add an "expiration date" in your proposal. Pricing, availability, and priorities can all change. An expiration date gives clients a clear notice period for when they need to make a decision and prevents them from sitting on your proposal indefinitely. This is one of the many ways you can set boundaries and keep control in your wedding planning business.

Rule 5: Make yourself "un-ghostable"

One of the most frustrating experiences for you as a wedding planner is investing time and effort into a proposal only to have the client "ghost" you. To prevent this, Terrica recommends adding a required question in your proposal or contact form that gauges the client's intentions: ask them "when do you want to start working with our event team?". Responses may vary from "immediately", to "in a few months", or "just exploring." This will give you an idea of how often you should follow up and nurture the relationship without overwhelming them.

Beware! Never overwhelm nor underwhelm your clients—always give just enough. If they ask for your package rates, answer them briefly. If they want to learn more about a certain service, walk through it concisely. There's no need to go on a long speech about why they have to book you now. They will make that decision as they see fit.

Terrica's wedding client proposal checklist

To sum up, wedding industry veteran Terrica shares the following expert tips for creating winning client proposals:

• Don't be boring
• Align with your brand
• Get visual
• Set an expiry date
• Make yourself "un-ghostable"

With these rules, you can finally create a client proposal template that actually works. Better get ready—you'll be getting booked in no time!

Afia Bayayi is vibrant and spirited—an energy which is replicated in the colourful floral compilations she has created to adorn intimate wedding celebrations for newly-weds, to store launches for Adidas.

Before finding her passion in floristry, Afia worked as a teacher. However, a DIY-approach to the floral design of her own wedding acted as a re-education for Afia and opened the door to a new life as a creative entrepreneur—and so began A F M E N A.

Afia recounts her experience of allowing her creative expression to bloom, shares the lessons she has learned along the way, and explains why bold should always be considered beautiful.

A budding creative

I began my journey with flowers at 18, crafting the floral arrangements for my own wedding in a simple DIY fashion. Seeing the fruition of a design I envisioned was immensely gratifying. Throughout my years of education, I never quite identified as a creative so taking on the responsibility of crafting my wedding arrangements was an awesome challenge.

As word spread, I found myself the designated florist for friends and family gatherings, all while teaching full-time. It brought me great joy to extend this service to loved ones but  it was only during my maternity leave, after welcoming my first son, that the spark ignited. Inspired to create a home-based career, I decided to formalise my passion by registering it as a business. Thus, my hobby blossomed into a profession.

Upon returning from maternity leave, I resumed teaching while simultaneously managing my growing business. Balancing both roles was demanding, yet I remained driven by my aspiration to transition to full-time entrepreneurship. A year and a half later, with the arrival of my second son and another stint of maternity leave, I seized the opportunity to further propel the growth of my business. By the time my daughter was born approximately two years later, I made the bold decision to commit fully to my business endeavours and I’ve never looked back.

Lessons from the classroom

Transitioning into entrepreneurship, I've found many skills from my teaching career to be readily transferable. My ability to engage effectively with people—whether clients, prospective clients, fellow vendors, or staff—all stems from the strong interpersonal skills developed in the classroom.

Furthermore, effective communication is a cornerstone of teaching and I would say that directly translates into providing exceptional customer service.

Lastly, everyone knows that teachers are and need to be exceptionally organised. The organisational prowess essential for managing a household with three homeschooling children and juggling the myriad of responsibilities of running a business has proven extremely valuable.

We learn as we grow

Navigating my entrepreneurial journey solo presented its share of hurdles. Throughout the journey, I had to cultivate my business acumen—often through trial and error. Financial missteps were a common occurrence, which unfortunately led to wasted resources. Looking back, I realise the significance of closely monitoring the profitability of each project from the outset. In my early days, I sometimes found myself so immersed in bringing my creative designs to life that I neglected to prioritise profitability. I am passionate about my work and found every opportunity exciting, I now recognise the importance of ensuring that each endeavour is financially viable.

One significant challenge was the absence of a business partner to share the workload and brainstorm ideas with. Today, recognising and harnessing the creative strengths of each member of my team is vital. Granting ownership in areas that align with their strengths encourages a sense of empowerment. I place my trust in the creative judgment of my team which pushes them to excel in their contributions.

Additionally, grappling with imposter syndrome, particularly as a Black business owner, led me to shy away from being the visible face of my brand. However, I came to realise that personal connection plays a pivotal role in consumer engagement. By not stepping into that role, I inadvertently hindered the growth potential of my business. Embracing this realisation, I now understand the importance of being authentically present as the face behind my brand.

Bold is beautiful

As someone who embraces boldness and individuality, I aim to make a statement and leave a lasting impression, both personally and professionally—I'm your red lip, afro wearing, fabulous-earrings-always type of girl.

This essence defines who I am and I strive to embed my work with the same sense of flair. In my floral designs, I seek to strike a balance between my creations being clean and bold with the infusion of vibrant colours and playing with textures to create stunning arrangements. Just as I express myself boldly, I want my floral creations to speak volumes.

A word of advice

I'm recognised for presenting mixed florals as a choice to clients, a contemporary approach that is unique where we seamlessly merge fresh and silk flowers in our arrangements, aligning with our commitment to sustainability.

Focusing on a niche is crucial. Discover your distinct style and remain consistent. Avoid trying to cater to everyone. This strategy simplifies the process of attracting your target clients and enables them to find you more easily.

If I were a flower...

Anthurium. I love the tropical vibe.

Successful wedding planners know how to connect with their couples. This is even more true for destination wedding planners. They manage long-distance relationships with clients until the big day.

Lisa Makaneole is one such wedding planner. She owns Lotus Events & Weddings in Hawaii.

Lisa's couples enjoy stunning Hawaii views and receive a personalized service. Client communication is at the heart of what she does. With all-in-one planning tools and project management software, Lisa builds strong bonds with her clients. She can create their dream day even from afar. Distance truly makes the heart grow fonder.

We spoke to Lisa about how good communication is at the heart of her wedding planning service, from the first "aloha" to the final checkpoint.

This article explores...

• How successful wedding planners, especially destination specialists like Lisa Makaneole of Lotus Events & Weddings in Hawaii, excel in managing long-distance client relationships and delivering personalized service.
• The importance of client communication  to wedding planning, using comprehensive planning tools and project management software to ensure clear communication and build strong bonds with couples.
• Using digital tools, including video calls, emails, text messages, and how specialized planning software such as Visualist, play a vital role in enhancing client relationships and bridging physical distances.

How important is clear client communication to the planning process?

At Lotus Events & Weddings, we prioritize excellent communication with our couples above all else. For us, it's not just about listening; it's about truly hearing what the couple envisions for their special day. Clear client communication is the cornerstone of our planning process. It ensures that every detail of the vision is understood and brought to life. More than that, it builds a foundation of trust and mutual respect, ensuring that expectations are not only met but exceeded. By using comprehensive wedding planning tools and efficient project management software, we stay dedicated to open, honest communication. This helps us avoid surprises and ensures a smooth, joyful journey to the couple's wedding day.

How do digital tools enhance your client relationships?

The nature of destination planning means we often bridge distances to connect with our couples. At Lotus Events & Weddings, we embrace digital tools to make these connections as intimate and personal as possible.

• Video calls. For face-to-face meetings, we love utilizing platforms like Zoom, Google Meets, and WhatsApp. It's a joy to see our clients' smiles and share in their excitement, no matter how many miles are between us. For many of our couples, seeing faces creates a connection that feels both personal and reassuring.
• Emails. Emails serve as the backbone for formal and detailed discussions, providing a clear, documented trail of our planning journey together. They are invaluable for conveying complex information where clarity and record-keeping are key.
• Text Messages. For those moments when quick questions arise or when decisions need to be made swiftly, text messaging offers an immediate and convenient line of communication. Texts allow us to keep the momentum going without delay.
• Project management tools. To ensure everyone is on the same page, we make full use of file-sharing platforms like Honeybook, Google Docs, and Harpsen. This not only keeps us organized but also fosters a collaborative environment where their wedding vision takes shape in real-time.

Through digital technologies, we bridge the physical gap and create a planning process that feels just as personal and engaging as if we were sitting together in their living room. Our goal is to ensure that, despite the distance, our couples feel supported, understood, and most importantly, excited about their upcoming celebration.

We recognize that each couple's communication preference is as unique as their wedding vision, so we've embraced a flexible and adaptable approach. Adaptability is at the core of our philosophy. We're committed to evolving alongside our couples' needs, ensuring that each step of the planning process is supported by the right mix of communication methods. This responsive approach is what allows us to build and sustain strong, trusting relationships, making the journey to "I do" as seamless and enjoyable as possible.

When conveying a concept to a client, a picture speaks a thousand words—agree or disagree?

We agree, 100%. We've discovered that most couples don't just appreciate visual aids—they love them. Describing a sunset beach ceremony or a floral arrangement in words is one thing, but visually sharing that concept is entirely different. Visualist provides our couples with a new way to see and approach their wedding design.

In destination wedding planning, every detail matters, and every vision is unique. Visualist not only brings our couples' wedding dreams into vivid reality but also ensures that we're all on the same page, envisioning the same breath-taking moments. This visual language transcends words, making sure every nuance of their dream wedding is understood and realized.

Using Visualist, part of our all-in-one wedding planning tools, allows us to collaboratively pinpoint preferences, adjust details in real-time, and experiment with different concepts together. This interactive approach enriches our process, ensuring that what we dream together is exactly what we create.

A picture doesn’t just speak a thousand words—it speaks volumes of dreams, ideas, and emotions. Visualist is an invaluable asset in bringing wedding visions to life with impeccable clarity and creativity.

The main ingredients of a healthy client relationship are...

Building healthy, enduring relationships with our couples is the cornerstone of everything we do at Lotus Events & Weddings. While there's no single secret to success, our approach is rooted in a combination of essential values and practices.

We rely on:

• Professionalism and Clear Communication. These set the tone for our interactions, ensuring every couple feels valued and respected. Using client communication software, we keep our couples 'in the loop' and comfortable with every detail.
• Honesty, Trust, and Transparency. We provide genuine advice and feedback to help turn their dream wedding into reality. Our project management tools for wedding planning share every detail of the process, leaving no room for doubt or confusion.
• Empathy, Love, and Respect. These values allow us to connect deeply with our couples, guiding them through the planning process with sensitivity and care. We infuse love into every detail and treat every couple with the utmost respect, creating a welcoming and inclusive atmosphere.
• Active Listening is our superpower. It’s not just about hearing what our couples say but truly understanding their wishes, concerns, and dreams. This genuine desire to listen forms the foundation of our strong relationships.

At Lotus Events & Weddings, we don’t just plan weddings; we build lasting relationships based on these principles. Utilizing tools like Visualist helps make every journey to the altar as unique and special as the love stories we are honored to celebrate.

‍

‍

Learn more about Lotus Events & Weddings on their website, or say aloha to Lisa on Instagram.

As an interior designer, your goal for every consultation is to answer the question: what does my client want and need from their home?

To answer that question, you need strong communication skills and an effective system for identifying and logging your client's pain points and preferences.

The best way to improve client communication? Invest in a bespoke project management tool that enhances communication and collaboration.

We're here to help you take your client communication from good to great. Here's what we'll cover:

• What is good client communication?
• How does strong client communication benefit an interior design business?
• How can digital tools enhance my client relationships?

What is good client communication?

Good client communication is about keeping clients informed, engaged, and satisfied throughout the design process. As an interior designer, your client is always your top priority. However, managing everything from supplier delays to invoicing can make communication challenging.

Project management software designed specifically for interior designers lightens the load, making client communication not only easier but also more efficient and enjoyable for both you and your clients.

Good client communication must be efficient, specific, and personalized. What does that mean in practice?

Efficient communication

Efficient client communication is paramount to keeping your client engaged throughout the project, especially when trying to secure their business. Clients will likely send many inquiries to interior design services like yours—what makes you stand out? An efficient, professional, and creative response to their request.

Clear and consistent dialogue is crucial throughout the partnership to accurately capture your client's vision, preferences, and requirements, which are essential for creating personalized and functional designs. Effective communication minimizes misunderstandings, prevents costly revisions, and keeps the project timeline on track. It also fosters trust and a positive working relationship, making clients feel valued and heard.

Regular updates and responsiveness to client feedback further demonstrate professionalism and commitment, ultimately leading to a smooth process and an outstanding final result that meets or exceeds the client's expectations.

Project management tools such as Visualist allow interior designers to create templates for common client communications, such as proposals and questionnaires. Smart AI integrations also aid you in understanding more about your client and understanding how you can best support their needs and wants throughout the project.

Specific communication

Specific and clear client communication, enhanced with visual aids, is crucial for interior designers to bridge the gap between abstract ideas and tangible outcomes. These visual tools help clarify complex concepts, making it easier for clients to provide precise feedback and make informed decisions. This approach not only reduces the likelihood of misunderstandings and costly revisions but also fosters a collaborative environment where clients feel engaged and confident in the design process.

Sticky notes in Visualist facilitate targeted conversations that increase productivity, prevent misunderstandings, and lead to higher client satisfaction.

Personalised communication

Personalized client communication is essential for interior designers to create spaces that truly resonate with their clients' unique tastes and lifestyles. By taking the time to understand each client's individual preferences, needs, and aspirations, designers can tailor their approach and deliver bespoke solutions that reflect the client's personality and vision. This personalized interaction fosters a deeper connection and trust, making clients feel valued and heard.

Hubs in Visualist act as a bespoke space for you, your team, and your client to share and discuss everything related to the project. This private, personalized portal improves communication, making your client feel valued and informed every step of the way. Effective communication throughout the project ensures that the final design meets the client's expectations

Owning a wedding planning business demands creativity, organization, communication, dedication, and essential project management software.

These tools help manage tasks, timelines, budgets, and vendor contracts while nurturing client relationships and crafting stunning designs. Think of project management software as your efficient personal assistant!

Yet, with numerous all-in-one tools available, choosing the right one can be daunting.

To guide your investment in productivity software, consider this checklist. The ideal tool for wedding planners:

• Simple: Choose software that streamlines workflow setup for effective task management, deadlines, and progress tracking.
• Secure: Prioritize software with robust security features for safe document storage and online payments, essential for client confidence.
• Stylish: Opt for a user-friendly tool with a sleek design that enhances your professional image and impresses clients.

Let's delve into this further...

Simplicity

Using a wedding business CRM or productivity software should make your work smarter, not harder.

Setting up your workflow in a project management tool should be straightforward, not stressful. The goal is to streamline the process, allowing planners to organize tasks, set deadlines, and track progress effortlessly. By simplifying workflow setup, planners can focus on creative and strategic tasks instead of technical complexities.

Look for user-friendly wedding planner project management software that you can navigate intuitively, saving time and enhancing the client experience.

Security

Your work is valuable, so it deserves secure storage.

We understand the hesitation about digital storage. However, wedding business CRM and productivity software are designed meticulously to safeguard your documents, designs, and data in an easily accessible space. No more misplaced files or accidentally deleted inspiration images!

Many wedding planner project management tools also offer invoicing capabilities, ensuring financial security is a priority. Look for software with secure invoicing and online payment options for safer transactions.

Style

Your project management tool reflects your brand—make sure it's as stylish as you are!

Invest in a sleek, user-friendly tool to showcase professionalism and sophistication. A well-designed system enhances efficiency and impresses clients with its polished interface and seamless functionality. This alignment of style and substance reinforces your brand’s image as meticulous and contemporary, ensuring every client interaction, from initial consultations to final touches, resonates with excellence and elegance.

In a competitive industry where details count, a stylish project management tool sets you apart, showing your dedication to the art and science of wedding planning.

Your cue to invest in an all-in-one tool for wedding planners is now...

Wedding planner project management tools are designed for modern planners aiming to boost client satisfaction. When choosing software for your wedding planning business, prioritize simplicity, security, and style.

Small homes and clutter are not synonymous. Walking into a 700-square-foot living space can (and should) feel like entering a spacious oasis with all the necessities for cosy, practical, and enjoyable living.

Bearing this in mind is now more important than ever. According to a recent NY Times report, smaller homes are the future of housing now that mortgage rates have reached a two-decade high. As a result, denser communities of duplexes and small-lot homes are on the rise. A recent John Burns Research and Consulting survey found that hundreds of architects forecast a significant decrease in their average house size.

This however, should not deter interior designers—interior design is not about how big the house is, but how you make it feel like home.

Unfortunately, though, it’s much easier said than done. Navigating the upturn in smaller canvases is nothing short of challenging for interior designers. In 2024, designers are forced to find their feet  in a turbulent market. Is there any need to hire an interior designer to decorate such a small space?

The answer, thankfully, is yes. The sharp incline in small-space living does not stem from a disinterest in a nice home. In reality, people are adjusting to the current state of the economy. Increasing housing costs, and growing populations make homeownership a reserve of the wealthy, but that doesn't mean comfortable, stylish living has to be compromised too. Simply put, interior design is not a dying profession but one ready to evolve.

There are a million reasons why an interior designer's services are just as valuable in today's market as ten years ago—the trick is convincing the public of the same and learning how to adapt accordingly. With the influx of small homes, interior designers find themselves in unfamiliar territory. How can interior design businesses adapt and cater to the shrinking homes trend? Our advice: get creative, adapt to the needs of small space occupants, and accommodate your services and practices to fit the current homeowners market.

Why are homes shrinking?

Shrinking homes do not mean shrinking opportunities for interior designers. However, it does entail catering to a new market of homeowners—homeowners eager to make their new spaces both practical and personal.

For every homeowner putting their house on the market and comprising square footage for small-space living is a million reasons to do so. From financial considerations to sustainability issues, there is plenty of conversation to be had surrounding the benefits of owning a small home. For an interior designer, walking away from every one of these small-space projects with a sense of fulfillment and satisfaction—for both you and your client—is priority. Understanding the motivations behind this trend is key. For just a moment, let’s put ourselves in the shoes of these down-sizers.

Millennials, a generation riddled with student debt, are running on a treadmill. It's hard to get ahead when the cost of living is increasing at a faster rate than average income, according to a 2022 Economics Observatory report. In short, its no surprise that this generation of homebuyers are downsizing—for many, smaller homes are the only affordable way to get on the property ladder in the current housing market. For others, opting for small-space living offers financial freedom and a means to indulge in their passions—a generation of avid travellers and social butterflies still need a cosy place to call home. Recent retirees also make up a majority of tiny house owners globally. Smaller homes are more affordable and easier to maintain for older individuals or couples who no longer need the excess space. Naturally, comfortability and accessibility are key to making a baby boomer's house feel like a long-term home. But, they can't achieve this on their own.

Jamie Dibble, longtime artist and Channel 4's Big Interior Design Battle finalist, has witnessed this trend trickle its way into the interior design industry firsthand, and in fact attributes much of the shrinking homes trend to our collective shifting attitude to sustainability, "The way we live these days is changing all the time. I think there's a few different reasons people are opting for small space living… our effect on the environment is  becoming more and more important to people and I think this is forcing us to take a long hard look at how we live, how wasteful we can be and what we can do better. Not to mention the cost of energy these days are all over the place- let's face it, winters can be harsh but no harsher than the cost of heating a big old house!"

Regardless of reasoning for living in a smaller square footage, small home dwellers share a common desire for a simpler life and a beautiful home. How can an interior designer make their homes reflect this feeling of simplicity to make themselves desirable in the new housing market?

How does less become more?

Small spaces need big thinking. To make interior design services valuable in the current housing market, creativity and innovation must be an integral part of the offering.

With small-space living comes new demands. A small room cannot be designed in the same way that a grand and spacious one is. According to Jamie, the key to making smaller rooms work is seamlessly combing comfort and function, "Creating really smart, functional designs for these multifaceted rooms without compromising on the beauty of the overall design is really important."

Functional design requires a defined understanding of the desired function of the space, which is why Jamie stresses that despite the quicker turnaround of small projects, a deep understanding of your clients is still of paramount importance—perhaps even more so compared to a larger project!

Whilst Jamie might be taking on an increasing number of clients living in smaller spaces, they certainly don't come with less baggage—Jamie observes, "One thing that hasn't changed is our love of stuff!" If there's one thing Jamie's years of experience have taught him it's the importance of finding unique and hidden storage opportunities in every room.

Working with limited room and storage space makes capturing the flow and feel of a home tricky. In a small home with limited space, Jamie explains that all rooms need to be multifunctional, "While smaller properties can be beautiful, it does mean each of the rooms now need to work that much harder to be functional. Creating really smart, functional designs for these multifaceted rooms without compromising on the beauty of the overall design is really important. That's been my biggest challenge lately! "

If rooms themselves have multiple functions, so too must the furniture within them. Finding the right manufacturers can make or break a project. Without innovative furniture, interior designers cannot deliver clients the pretty yet practical homes they are searching for. Thankfully, a plethora of manufacturers have responded to the demand for furniture pieces that are customisable, multi-purpose, and adaptable.

Furniture suppliers perfect for small homes:

• Murphy Wall-Beds. Murphy Wall-Beds is a U.S. based company that manufactures durable, high-quality fold-away beds. All of their designs are multifunctional and customisable to fit all needs.
• Resources Furniture. Resource Furniture specialises in multipurpose design. From wall beds, to seating, the company sells furniture that maximises space, offers storage solutions, and transforms any space into a functional room.
• Pickawood UK. Pickawood is a UK-based manufacturing company that makes bespoke and dynamic furniture for all spaces. Designers can choose from a preselection of adaptable furniture or order made-to-measure shelving, cabinets, closets, wardrobes, and tables.

Our personal space and what we call home is directly reflected in how we live and feel. Creating a space that is not cluttered and supports mindfulness is key to making a small home work. When designing smaller houses, a holistic and creative approach to design can ensure client satisfaction and wellbeing.

Small homes = opportunity not restriction

A good interior designer possess a love for beauty, a knack for functionality, and an intuition for  client-centric design.

As the housing market shifts towards denser communities and downsized homes, the spirit of adaptability that defines the interior design industry is what will keep design businesses afloat.

Small home dwellers share a common desire for simplicity and beauty in their living spaces. This presents interior designers with the chance to reimagine their approach and offer innovative solutions that maximise functionality without compromising on aesthetics.

By understanding the motivations behind the trend towards smaller homes and embracing creativity and innovation, interior designers can thrive in this evolving market and create beautiful and practical living spaces in even the smallest of homes.

Today's wedding business to-do list:

• Emails, emails, emails!
• Respond to 10+ new client enquiries
• Chase florist
• Meet with catering team
• Edit + post Instagram reel

And that's not even the half of it...

Sound familiar? Owner, lead planner, client coordinator, chief marketer—running a wedding business means wearing many hats. Your daily to-do list never shrinks. But what if you could get all these tasks done on time and free up more time to focus on beautiful designs and meaningful client connections?

You might have thought about hiring a wedding planning assistant. But have you considered AI-powered software? It can help you in the same way for a fraction of the cost! AI tools can handle repetitive tasks like social media management, vendor coordination, and data management.

Implementing an AI assistant into your wedding planning workflow is easier than you might think.

In this article, we'll cover:

• The advantages of having a virtual assistant for your wedding business
• Suggested ways to use an AI assistant
• How integrating AI can benefit your wedding business

Do I really need an assistant?

In any profession, hiring an assistant is a smart move. An assistant makes operations smoother, improves client communication, and frees up your time.

Like a human assistant, an AI assistant can manage daily administrative tasks. Think managing client communications, invoicing, coordinating with vendors, preparing client presentations, and creating concept boards.

How do you know if you need an AI assistant for your wedding business?

1. How much time am I spending on admin?

If administrative work takes up a lot of your time, it's worth getting extra help. What would you do with an extra 4 hours in a day?

2. What tasks do I need help with?

Which tasks need your unique design eye and personality? Which tasks could you hand off to an assistant with clear instructions? Be clear about what you need help with and how it would enhance your wedding business.

3. How much am I willing to invest in an assistant?

AI assistants are more affordable than hiring multiple staff. They come with built-in training and work efficiently—a budget-friendly option with great results!

How an AI assistant can benefit your wedding business

What tasks can an AI assistant help you with?

Efficiently respond to client inquiries

Effective communication is key in maintaining client satisfaction from the first inquiry, all the way to the big day. According to the UK's 2024 Wedding Industry Report, 43% of couples expect responses to initial inquiries within 48 hours, which requires 24/7 monitoring of your inbox and a big portion of your time and attention.

An AI assistant can monitor client inquiries and send ready-made template responses to prospective clients.

Creation of concept boards

AI tools can streamline the creative process. They provide access to vast databases of images, themes, and styles. Planners can quickly gather inspiration and ideas. AI-powered image recognition technology allows planners to search for specific elements or themes. This ensures every detail aligns with the client's vision. AI tools also help organize and arrange images into visually appealing concept boards, saving time and effort. By leveraging AI, wedding planners can efficiently communicate their creative concepts to clients. This fosters clearer understanding and collaboration throughout the planning process.

Summarising client information

AI tools act as trusted assistants for busy wedding planners. They help digest and summarize intake forms, client questionnaires, and feedback. With smart algorithms, these tools sift through details and pick out important nuggets. It’s like having a reliable sidekick for organizing and highlighting key points. Instead of drowning in paperwork, planners can connect with clients and bring their dream weddings to life. With AI, wedding planners can streamline their workflow and deliver personalized, memorable experiences for their couples.

Is it time to hire a virtual assistant for wedding businesses?

If you're a wedding planner spending most of your time on lesser-priority tasks, take this as a sign to hire a virtual assistant for wedding businesses. VAs excel at administrative tasks, vendor coordination for weddings, digital marketing, and customer service. This frees up more time for your core responsibilities.

Here's the twist: while traditional virtual assistants are great, technology offers another option—software-based virtual assistants! These digital, non-human assistants use automation and AI to perform tasks with speed and precision, providing an alternative solution for wedding businesses.

Moodboarding is one of the most underrated stages of the interior design process. Traditionally, it can be tedious and time-consuming. Fortunately, the industry has developed smart moodboarding tools that reduce the time spent from several hours to as quick as 30 minutes!

Why is moodboarding so important? In the interior design industry, it's better to show than tell. You’ll often encounter clients who struggle to describe their vision or misinterpret certain styles. They might say they want a 'cottage' themed room but actually prefer a mid-century modern design. This is where moodboards come in handy!

But do interior design businesses really need moodboarding software to create good moodboards? Let's explore three key benefits of using a moodboarding tool...

This article will explore:

• Efficiency: Discover how smart moodboarding tools save time and simplify the design process.
• Organization: Learn how to easily curate, store, and manage design elements.
• Collaboration: Enhance client communication with real-time sharing and feedback features.

How do smart moodboarding tools help?

Not sure what a smart moodboarding tool can do for you? Here is a walk-through of the three key stages of moodboarding...

Curate your references and inspiration with ease

The first stage involves collecting images, textures, colors, and other visual elements that showcase the design concept. You can download elements from platforms like Pinterest, Houzz, or even image search engines.

A moodboarding app or software facilitates easy access to the reference elements you have collected so they don't get lost in your folders or downloads. It allows interior designers to either save images directly to their digital library or upload their elements to a designated storage.

Flawless moodboard creation in minutes

Once a pool of inspiration is gathered, the next step is to organize the elements to form a cohesive and aesthetically pleasing moodboard.

Smart moodboarding softwares like Visualist often have auto-layout features that arrange images in the way you prefer automatically. Additionally, some come with handy design tools such as background removal and image editing to help you create polished and professional-looking moodboards.

Share and collaborate with your clients in real time

Finally, the completed moodboard needs to be shared with clients for feedback and approval. With an interior design moodboarding tool, designers can share them instantly through email or direct download links.

Even better, some smart moodboarding software even offer direct commenting or annotating on the board to save time and space. This enhances client communication and speeds up the decision-making process. No need for lengthy email exchanges!

Simplify the design process with an interior design tool...

Gone are the days when creating moodboards took hours off your workday. With interior design tools like Visualist, you can do more in less time! Invest in a reliable app to easily gather and store inspiration, create polished presentations, and facilitate real-time collaboration with clients for better communication and decision-making.

Looking for software that's worth every dime? Try the Visualist app today.