What makes you stand out as a personal stylist? The personal styling industry is booming, which means you have to work a little harder to build a personal styling brand that stands out from the crowd. How? By picking a niche and excelling in that area.

Having a niche as a personal stylist will allow you to produce more targeted marketing content, become an expert in your field, and increase your chances of working consistently with your dream clients. By picking a personal styling niche, you stop being just a stylist. You become a stylist with a purpose. Learn why picking a personal styling niche is your ticket to success and find the niche that is right for you.

3 benefits of picking a niche for your personal styling business

It is a common misconception that niching down limits your potential for growth. But in reality, choosing a personal styling niche will open up a wealth of new opportunities that are more aligned with your strengths and interests as a stylist.

Increase your press opportunities

Journalists are always looking to feature people with untold stories from a unique angle, as a personal stylist with an interesting niche you'll be firmly in that category. In your PR pitches, be sure to highlight your niche service and why you love doing it. Additionally, niching down will also help you connect with other key influencers in the same niche. This opens up new marketing channels where you can collaborate and promote your personal styling services.

Improve your SEO

Strong SEO makes you easily discoverable to future clients. One way to improve your SEO is to optimise around a niche. With a niche, it's easier to identify keywords that resonate with your brand and less competition in this area means you'll have a better chance of ranking high on Google and thus attracting more clients.

Reach your dream clients

When you pick a personal styling niche, you attract clients who need and want your specific offering. No more guessing games with indecisive clients! Styling clients want to work with someone who truly understands their concerns and their goals. Working consistently with clients who share the same (ish) requirements will make you an expert in your field—and everyone wants to work with an expert. Your target clients will naturally gravitate towards you more than your competitors, giving you a leg up above the rest.

There is nothing more fulfilling than working on projects you love, and by choosing a niche for your personal styling business you can make that your reality. You'll benefit from stronger client relationships, a great industry reputation, and more satisfaction in your work.

5 personal styling niches for you to explore

Every individual requires something different from a personal stylist, which means there is no end of styling niches for you to choose from. Here are a few you can explore to get started...

Affordable styling

Can you really look good on a budget? Absolutely. Niching can be as simple as positioning yourself in an affordable pricing range to ensure styling services are available to clients on every budget.

Affordable wardrobes are often the most exciting to create. You and your client can develop their personal style in innovative ways such as recycling existing clothing in their wardrobe or visiting thrift stores together.

Corporate styling

How we dress in the workplace impacts our confidence and comfort, which in turn impacts our productivity and performance.

As a corporate stylist, you will work with your clients to build a wardrobe that feels professional yet personal to them. Corporate styling is a rewarding career,  as you'll notice your work also has a positive impact on clients' professional reputations and career trajectories.

Sustainable styling

Clients care more and more about where their clothes come from and the impact their wardrobe has on the environment. Sustainable stylists work to build wardrobes through sustainable sources like second-hand shops and clothing rental companies.

As a sustainable stylist, you'll be able to connect with clients who share your same passion for protecting the environment and prove that you can be both environmentally conscious and effortlessly chic.

Travel styling

The only downside of a holiday? Packing! For many, the packing process is stressful and overwhelming. Naturally, people want to look their best on holiday and feel relaxed knowing they have an outfit for every occasion, but their wardrobe is failing them.

As a travel stylist, your service would be tailored to helping clients look and feel their best whatever their holiday destination.

Plus-size or petite styling

Bodies come in all shapes and sizes. The art of personal styling is finding styles and shapes that flatter and enhance your client's natural body type.

If you niche your expertise around styling a certain body type, you have the power to make your clients feel fabulous in their own skin. If you have a passion for fashion and body positivity, this could be the niche for you.