Every article on personal styling.

01
Discover

How stylists turn feelings into clothing choices

Words such as confident, sexy, or effortless become useful when the client can see them in real clothes.

02
Discover

What personal stylists should record about each client

Keep the reason behind each purchase, return, alteration, and wardrobe change.

03
Discover

When the setting changes, revisit the client brief

A move, new venue, or different room can change what the work needs to do.

04
Discover

Why styling clients need a digital wardrobe and a lookbook

One shows what the client owns. The other shows her how to wear it.

05
Discover

Show styling clients the simple plan they need

Clients need decisions, appointments, and handoffs while stylists manage a denser backstage plan for sourcing and preparation.

06
Learn

A stylist creates more value when the client buys less

A persistent wardrobe record lets a personal stylist prove her value through better use, fewer mistakes, and deliberate restraint.

07
Meet Signature Series #05

Tahirah Goins-Nall styles wardrobes as rituals of becoming

The Los Angeles stylist behind CLOTHESPETALS treats a closet as a tool for deciding who you want to be.

08
Learn

The styling proposal that makes clients say yes

The styling proposals clients say yes to spell out the scope and show the money buying something she can picture.

09
Meet Signature Series #03

Jeffrey Ampratwum teaches menswear as a way of living

The Bronx-born stylist and FIT educator treats getting dressed as effort you make for yourself and everyone you meet.

10
Learn

Do you need a personal styling niche?

Picking a lane makes you the stylist a specific client is already searching for, and the expert her friends get sent to next.

11
Meet Reinvention #07

Nejla Renee left finance to become a top New York stylist

After a career in finance, Nejla Renee built one of New York's go-to personal styling practices on decisiveness, fit, and a refusal to doubt.

12
Learn

How stylists keep clients coming back, by six who do

Six working stylists on what actually holds a client for years: fast replies, held space, and spotting the wardrobe gap before she does.

13
Meet

Jenna Flood styles slow, one wardrobe at a time

A Melbourne stylist who builds sustainable wardrobes from pre-loved pieces, and reads a client's real taste through the boards they react to.

14
Learn

Unconventional client questions personal stylists should ask

The sharpest intake questions surface how a client sees herself, where that image cracks, and what she wants clothes to make easier.

15
Learn

The client questionnaire every personal stylist should keep

A strong client questionnaire helps a stylist uncover taste, confidence blockers, lifestyle demands, and real wardrobe goals before the first recommendation.

16
Meet Reinvention #05

Fae Jagdon traded nursing scrubs for a styling business

A nurse manager who lost her sense of style in scrubs, Fae Jagdon rebuilt it, then built a styling practice grounded in the psychology of dress.

17
Meet Reinvention #04

Katie Porter left 25 years in media for personal styling

After 25 years in media production, the pandemic finally pushed Katie Porter into the styling career that had always niggled at the back of her mind.

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