Meet Lisa Wisdom, the founder of Style with Wisdom. This is a styling and shopping service for men and women who want to build confidence through their clothing.

Lisa has over 20 years of experience in the fashion industry. She started in retail, moved to fashion buying, and now runs her own styling business.

This article explores...

• How Lisa Wisdom, a seasoned personal stylist, meets her clients.
• What Lisa finds most challenging about the styling process.
• Questions for Lisa to understand a new client's style situation.

After 10 years working in personal styling truly understands the power of dress and seeks to share the secret with her clients. "Personal styling is about more than organising your wardrobe and buying new clothes, it's about building confidence to take forward in your everyday life, whatever you do. Every morning, whoever you are, you have to get dressed—everyone should enjoy that process, it can totally impact how that day turns out!"

The face says it all

Most of Lisa's clients contact her through email or social media. They usually follow her for a while before reaching out or come via a recommendation.

Then, Lisa and the client schedule a Zoom consultation. After that, they meet face-to-face. "Face-to-face meetings with my clients are so important because it's their facial expressions and body language that allow me to really understand how comfortable they are in the outfits we have styled. I can usually tell immediately if they love or hate what they are wearing just by how they stand and their facial expression."

The client's feelings are always the most important, "It's not about clients wearing something that I love, it's about them finding clothes they are clearly happy and confident in—which I love to see!"

The person behind the clothes

Dressing for a new job? Adapting to a new body shape or lifestyle? Before thinking about clothes, Lisa seeks to understand her clients' mindset and goals—whether it's gaining confidence in daily dressing, dressing for a new job, or adjusting to a new body shape or lifestyle.

Lisa measures her success through client feedback. She often senses a tone shift in how they communicate and discuss their style. Good feedback sounds like, "Wow! Every day I have received compliments on my outfits" or "I am having so much fun dressing every morning, I love my new wardrobe!"

"I know I have done a good job when clients go on to have confidence in creating their own looks and are excited to go shopping! I love receiving mirror selfies!"

What’s the most challenging part of this process?

Lisa knows many clients seek her help because they feel low and vulnerable about their body and confidence. "It is only natural for us all, including myself, to focus on our negatives. My job is to work closely and consciously with my clients to build up their confidence and encourage them to focus on their positives. Once we focus on those positives and find the right shape and colours everything comes together."

We challenged Lisa to understand a new client's style situation and goals with just five questions...

What... are the 5 key items you are wearing on repeat right now?

When... have you felt most confident in what you were wearing?

Why... are you looking to update and move your style on?

Who... in the public eye or personal to you do you admire for style?

Where... do you currently shop the most?

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Learn more about Lisa's services on her Instagram.