Struggling to attract new clients despite your relentless efforts to update your website? This is your wake-up call to start tracking your website traffic!
Website traffic refers to the number of potential clients that visit your website over a certain period. It provides valuable insights about where your engagements are coming from, what the most-viewed content is, and how long viewers stay on your website. Armed with this data, you'll know exactly what your viewers need and want!
Not sure where to start? Here is a walk through everything you need to know about how to monitor site traffic—from the basics to the best website tracking tools!
What is website traffic?
Website traffic is a measure of how many visitors are coming to your website. The more people browse your content, the higher your site traffic is. This data helps you identify the best marketing strategies to use and what type of content gets the most attention.
There are a number of key metrics that help you better understand viewer behaviour. You don't have to monitor all of them. You'll have to determine where your priorities are and what you want to keep an eye on. Five key website traffic metrics to track as a wedding planner:
- Unique visitors - number of new users that visit your site in a day, week, or month
- Page views - total number of times a webpage has been viewed by visitors
- Session duration - average time visitors spend on your website
- Bounce rate - number of visitors that exit your website after viewing only one page
- Conversion rate - the percentage of visitors that have turned into clients, subscribers, or followers
Why should wedding planners monitor website traffic?
As the wedding planning industry continues to grow, understanding the behaviour and preferences of potential clients has never been more crucial. For this reason, real-time website traffic tracking has become an indispensable practice for wedding planners.
Analysing your website traffic gives you a deeper understanding of how your website is resonating with your target audience. This includes whether or not you're attracting the right people and if your marketing strategy is working. Top three benefits of web traffic tracking to wedding planners:
- Identifies traffic trends. By monitoring website traffic, it's easy to stay on top of wedding trends. This way, you'll know what content to create and what services to promote in certain months!
- Improves website performance. With a birds-eye view of what goes in and out of your site, it's easier to spot underperforming pages or features. For example, if you have a high bounce rate on your landing page then maybe some buttons aren't working or it's taking too long to load up.
- Boosts conversion rate. Lastly, monitoring web traffic also highlights pages or content with high conversion rates. This allows you to allocate your marketing resources more effectively and amplify your chances of attracting paying clients and not just ghost visitors.
How to increase website traffic for your wedding business
The data you get from monitoring your website traffic can be used in several ways. For one, it can be used as basis when choosing the best marketing strategies. Two, it can be used to spot website issues and strengths.
The long-term goal for website traffic tracking is not just to boost viewers, but to improve your client acquisition. This way, you score more projects, improve your skills, and attract wedding planning vendors to collaborate with in the future. Here are three different ways to boost your website's traffic:
Use SEO Keywords
Investing in Search Engine Optimization (SEO) is one of the best decisions you can make as a wedding planner. The simplest, and least expensive way to do this is through keyword optimisation. SEO keywords are the most commonly searched phrases on Google and other search engines. By strategically incorporating these into your content, URL, meta tags, and headings, you have a better chance of ranking high on search engine results pages (SERPs). Thus, boosting your website visibility to wedding clients.
If you're a new website, then it's best to start by optimising your content for long-tail keywords. Although these keywords have a lower search volume, they have less competition and give you a better chance at ranking on the first page.
Promote on social media
Social media is another powerful tool to use to increase website visitors.
Start by identifying the social media platform your viewers are most active on then use your website traffic tracking results to list down the best type of content to promote. If that's settled, regularly share valuable content, use hashtags, and link your website on the caption to drive traffic to your site!
Make your website mobile
With the proliferation of smartphones, more people access the internet through mobile devices now than ever. Hence, if you want to improve your website's accessibility and user experience, then it's time to make your website mobile-friendly.
Three ways to optimise your website for mobile devices:
- Use a responsive web design. Responsive web design automatically adjusts your layout to smaller screens. A lot of online web development platforms have this feature, but you can always ask the help of a professional to get this done!
- Compress your media. Images, videos, and files with large resolutions slow down your website. So if you want to decrease your website's load speed, then you should compress your images without compromising quality!
- Adjust your font. Check if your fonts are legible and sized right for mobile screens. Adjust as needed and make sure it isn't so large that it takes up the entire space!
Best website traffic monitoring tools for wedding planners
Now we're down to the last question—how to monitor site traffic? There are currently a lot of website traffic monitoring tools that wedding planners can use to track their site traffic. Here are five of the best site traffic analytics tools for wedding planners...
Google Analytics
Star Feature: Conversion Tracking
Google Analytics is one of the leading site traffic tracking tools that many businesses use. It lets you monitor active website usage real-time, and discover your top traffic sources (social media, direct traffic, organic search, etc.). Furthermore, you can easily monitor how well your website is working towards its goals with its Conversion Tracker.
Start monitoring your website traffic with Google Analytics for free or avail Google Analytics 360.
Semrush
Star Feature: Organic Research
If you're already optimising your website for search engines, then SEMrush is guaranteed to become your best buddy. With SEMrush's Organic Research tool, you can track what keywords drive the most traffic, how you rank for said keywords, and what keyword opportunities to go for. This eases your SEO efforts and contributes to a more robust website tracking toolkit!
Try SEMrush for free to get limited access to their web tracking tools, or subscribe to the SEMrush paid plans now!
Matomo
If you are as much of a planner in real life as you are in your career, then you'll love Matomo's Customisable Dashboards and Reports. This feature lets you highlight the web traffic metrics that matter most to you, whenever and however you want. Matomo offers an array of advanced analytic tools to choose from including event tracking, user interaction analysis, and more!
Download Matomo's self-hosted version for free, or purchase its cloud-hosted version, Matomo Cloud!
Clicky
Star Feature: Heat Maps and Session Recordings
Want a clear visualisation of your website traffic? On Clicky, you don't just get vague numbers—you get a heat map of what users click, scroll, or spend the most time on! Clicky's Heatmap and Session Recording feature records individual user sessions that show how every user navigates your site. This allows you to see how well your website is performing from the user's perspective and helps you identify weak areas.
Try Clicky for free, or take a look at its paid plans now!
Ahrefs
Star Feature: Site Explorer
Ahrefs is a powerful SEO and web traffic monitoring tool capable of crawling your website to gain valuable insights into its performance and web traffic. At the same time, it spots opportunities for growth by analysing your organic search traffic, backlinks, referring domains and more. The cherry on top, it also keeps you updated on the latest wedding planning trends, to help you create relevant content at all times!
Ahrefs is a paid web traffic tracker that comes complete with everything you need. Explore the Ahrefs Plans and Pricing now!
