As a wedding planner, one of your most effective marketing strategies is the positive feedback from your previous wedding clients. Prospective clients want to hear about the great experiences of other couples who have worked with you and feel confident that you can deliver the same magical experience for them.
Even though your clients leave their weddings with the utmost gratitude, they don't always leave you a review. Your happy couples quickly return to busy, newly married life and leaving a review can often slip their mind.
This is why you need an easy process to follow up with your clients and encourage them to leave you a glowing, informative review that you can use in your marketing. Client testimonials should decorate your wedding business website, your social media, and, possibly, printed for marketing material.
This is a guide to gathering high-quality client testimonials for your wedding business and using client feedback in your marketing. Ready to begin?
Why client testimonials are important for your wedding planning business.
Wedding planner testimonials are a free and effective marketing tool. Your visual portfolio catches the eye of prospective clients, your outstanding client reviews will help to seal the deal. Client testimonials offer insight into your ability and professionalism as a wedding planner, allowing potential clients to use your wedding planning service.
As well as being a great marketing strategy, client feedback is also an opportunity for you to grow and improve as a wedding planner. Even negative reviews offer a chance to learn. Consider all points made in your client feedback and use it to inform your process in the future.
How to collect feedback from your wedding clients
After the wedding day, it is a good idea to drop your clients a message. In this message, you can wish them well and thank them for trusting you to create their beautiful big day. This is also the perfect opportunity to ask for their feedback on their wedding planning experience.
It can be daunting to ask for feedback, but having a positive and encouraging mindset can make it a lot easier. And the rewards are definitely worth it!
Timing is everything
Warning: do not follow up with your clients 2 days after the wedding! The newlyweds will be busy enjoying married life, jetting off on their honeymoon, or easing back into daily their lives.
The perfect time to send a message to your clients requesting their feedback is 3-4 weeks after the wedding. Now, clients will have more time to offer thoughtful feedback on your services and won't feel pressured by your request. If you don't hear back from your client, it is okay to send them a follow-up message after a few weeks.
If you're new to the idea of client testimonials, don't be afraid to reach out to old clients long after the 3-4 week period has passed. As a nice touch, perhaps you could send your message on their anniversary as part of your celebratory message.
Make it easy
Your couples are doing you a favour by offering you their feedback, so you should make the process as easy as possible for them.
- Be clear and concise in your request for feedback but ensure your client knows they are under no obligation to do so.
- How do you want to receive the feedback? Via Whatsapp, email, or the communication method you used throughout the process is likely easiest for your client. Alternatively, you could think about investing in a client testimonial template to make the process super smooth and professional.
- If you'd like your clients to leave feedback on an external site such as Facebook or Google, provide them with a direct link to do so.
- Provide prompts to help your clients write their testimonials.
Offer guidance
Writing is not everyone's cup of tea. Some of your clients might not know where to start with their testimonials. Some might leave a lovely message but fail to offer useful feedback.
To get the best client testimonials, prepare specific questions and prompts for your couples to answer. Here are some.
Some questions to start with:
- What made you choose our wedding planning business?
- Did we meet your expectations in planning your dream wedding?
- Will you recommend us to your friends and family?
You can also prepare a form or templates they can just fill up. This way, you'll sort out all the feedback in an organised manner to highlight and share.
Where to Post Customer Testimonials and Feedback
Once you get your reviews, maximise them. Don't let it rot in your storage space, make sure to post it . However, it is crucial to ask for your client's consent before posting anything (as mentioned before).
Wedding planning business website
Your website is your portfolio. It contains all the evidence of your beautiful work as a wedding planner, so make sure to back it up with amazing testimonials.
Client feedback serves as a testimony to your competence as a wedding planner. Place it where people can see it, especially on your home page. You'll be surprised at how impactful client feedback is for other prospective clients choosing their wedding planner.
Social media
Most newly engaged couples find their wedding planner on social media page. When visiting your page, you want people to have instant access to glowing feedback from your previous clients.
On Instagram, you can use your highlight stories for easier clicks. You can also make them pinned posts on your Facebook Page. You could even use client reviews to produce new content for TikTok.
The takeaway
Client feedback for your wedding business will provide you with a whole range of benefits. Positive testimonials from your couples serve as a powerful and cost-effective marketing tool that can catch the attention of prospective clients, ultimately helping to seal the deal.
Beyond their role in attracting new clients, these testimonials offer crucial insights into your professionalism and capability as a wedding planner, aiding potential clients in making an informed choice.
