Many wedding planners dream of seeing their work in a wedding magazine or blog. Having your wedding featured in a top wedding publication can celebrate your hard work and promote your wedding business. It bolsters your reputation as a professional in the wedding industry and attracts potential clients.
Besides print magazines, digital wedding publications and wedding blogs are great platforms to submit a wedding for publication. These can reach a wide audience and help promote your wedding business. However, getting published is not easy. You need a perfect pitch that highlights the beauty of your work and the story behind it.
Don't be discouraged. Many wedding planners hesitate, fearing wasted time and effort. But with determination and the right strategy, you can get published. Start by learning:
- The benefits of getting your weddings published
- The publication process
- Insider tips for writing a flawless pitch to wedding industry editors
Your debut in a wedding publication is just one email away...
Benefits of being published as a wedding planner
Newly engaged couples flock to wedding magazines and blogs for inspiration. Getting your wedding published is a stamp of approval that showcases your creativity, expertise, and professionalism.
Benefits of being published as a wedding planner:
- Enhance Credibility and Authority: Getting published as a wedding planner establishes you as an expert in the wedding industry. It sets you apart from competitors and signals to potential clients that you're a top choice.
- Increased Visibility: Wedding publications put you in the spotlight, reaching engaged couples looking for planning services. You'll also gain exposure to other wedding industry professionals, like florists and photographers.
- Boost SEO: When readers engage with your content in wedding publications, they visit your website, driving traffic. Links from high-ranking wedding blogs and magazines improve your SEO, making your wedding planning services more discoverable online
- Increased Business: The combined power of enhanced credibility, increased visibility, and improved SEO leads to more inquiries and bookings for your wedding planning business.
How do wedding planners get published?
You don't have to be a renowned wedding planner to get published in a top wedding magazine or blog. Play your cards right, and even your first wedding could be featured by a reputable wedding publication.
Before you submit a wedding for publication, start with thorough research. Look into both print and digital wedding publications and compile a list of platforms that align with your style and target clientele. Aim for a mix of smaller wedding blogs and major wedding magazines like Vogue Weddings.
Next, identify the key contact at each wedding publication—the person who handles submissions or editorial content. Look for wedding industry editors, content managers, and submission coordinators. Familiarize yourself with the type of features each publication covers and the content preferences of the editors.
How to write the perfect pitch for wedding publications
Once you know which wedding publication to target and who to contact, it’s time to craft your pitch. Each pitch should be tailored to the wedding magazine or wedding blog's audience and style.
Pitching to a wedding industry editor might seem intimidating, but it’s accessible to wedding planners at all career stages. Here’s how to create an effective pitch:
( I ) : Include captivating visuals
Don't just say it—show it! Your wedding design is beautiful and emotive, so let it shine.
Attach high-quality photos or short video clips to every email pitch you send. Choose an array of shots that showcase the details of your wedding, from stunning close-ups to wide shots of the ceremony and decor. Including both portrait and landscape images gives wedding magazines and blogs plenty of options to choose from.
If a professional wedding photographer took your photos, credit them in your correspondence with the wedding industry editor. This recognition benefits the photographer too.
Remember: attention to detail matters. Be intentional with the photos you include in your original pitch. Five high-quality images that tell a cohesive story are enough to make a strong impression.
Getting published as a wedding planner involves more than just writing a pitch. Submitting your work to a wedding publication with captivating visuals can significantly promote your wedding business and enhance your wedding business marketing strategy.
( D ) : Dive into detail
Editors crave details! When you submit a wedding for publication, don't shy away from sharing the specifics. Highlight what sets you apart, your values, and any unique insights or trends you bring to the table. Be as detailed as possible—wedding publications love the small details that make a story stand out.
Always list every vendor you worked with, from florists to wedding assistants. Many wedding magazines, like Brides, include this list in their features. This not only shows appreciation for your team but also provides valuable information for readers.
Highlight your unique selling points—your creative style, expertise, and recent trends you can offer. Include high-quality images or examples of your work to grab the attention of the wedding industry editor. This level of detail can promote your wedding business effectively and enhance your wedding business marketing strategy.
( O ) : Offer narratives and testimonials
Include testimonials from satisfied clients or industry peers when you submit a wedding for publication. These personal anecdotes validate your skills and professionalism. They make your pitch more attractive to a wedding industry editor looking for content that resonates with readers.
Publications usually respond within a couple of weeks. If you don't hear back, follow up politely. A brief, friendly message can serve as a reminder and show your continued interest in collaborating with the wedding magazine or wedding blog. This persistence can help promote your wedding business effectively and enhance your wedding business marketing strategy.
Get published as a wedding planner: the bottom line
Getting your wedding published in a wedding magazine or wedding blog validates your expertise and promotes your wedding business. It enhances credibility, increases visibility, boosts SEO, and drives more business.
Even new wedding planners can get featured. To succeed, research thoroughly, nail your pitch, and follow up if needed. Use the I DO formula for your wedding business marketing: include captivating visuals, dive into detail, and offer narratives and testimonials. Submit a wedding for publication today and watch your wedding planning business grow.
