In this day and age, we're seeing a lot of designers practising client gifting as a strategy to elevate their interior design business. Through little gifts, they build a healthy client relationship that lasts.

Gift-giving has long been an act of appreciation and love. During holidays, birthdays, and special occasions, we never fail to prepare gifts for our loved ones. It shows them that you think of them, care for them, and value their existence. In the interior design industry, client gifting has become a way to develop a healthier connection with clients. This eases collaboration and allows for a deeper understanding of their project needs, wants, and vision.

In this article, you will learn...

• what is client gifting
• what gifts your business should be giving
• when is the best time to give gifts
• how to budget for client gifting

Find out if it's the right time to start client gifting for your interior design business...

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What is client gifting

Client gifting is giving tokens of appreciation to clients as a gesture of goodwill.  These gifts can be anything from small personalised items like stationery to more luxurious items like home decor or special experiences, all chosen to match their tastes and preferences.

While client gift-giving is not mandatory for every interior designer, it's a great tradition to practise in your interior design business. It's a way to let your clients know you care about them, pay attention to their needs, and appreciate their support.

However, it's important to remember that it's not for everyone—and that's okay! Gifts can be expensive, and for some, being able to afford to give gifts is a luxury in itself. At the end of the day, the most meaningful gift you can give is exceptional service and dedication to creating spaces they love.

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What gifts should your business be giving?

The first question you should ask yourself when brainstorming for gift ideas for interior design clients is: who are they? As an interior designer, you have to get to know your clients—their interests, dislikes, allergies, and so on—to know what gifts you should be looking for.

Clients can be anything from a bachelor to a parent of three kids and naturally, their interests and priorities would differ from one another. For instance, someone who works from home might appreciate practical items like organisers, while a retired clothier would love unique textile art pieces.

Additionally, you also have to think about the nature of your interior design business. As much as possible, your gift should resonate with your craft so it reminds the clients of you. If you give them a very common gift, for example, a shirt or a bracelet, then chances are that it won't stick out to them.

Three gift ideas for interior design clients:

• Niche gifts. The best gift anyone could possibly ask for is something based on their interests. It could be based on their favourite series, movie, or sport. For example, if your client is fond of reading, then you could give them a DIY book nook insert for their bookshelf!

• Customised home goods. Customised gifts never go out of style. If you're falling a little short on information about your client's interest then you can opt for custom goods such as monogrammed throw pillows, or engraved cutting boards with their initials for the kitchen.
• Experiences. Now if your client is more of a traveler slash adventurer, then tickets or invitations to interior design trade shows, museums, or destination tours are also delightful. These are on the pricier end so you can reserve it for repeat or key clients or clients who are genuinely interested in such events.

Pro Tip: Never give gifts with your logo on them and overly extravagant or impractical items. These can come across as impersonal and make clients feel uncomfortable.

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When is the best time to give gifts to your clients

The holidays are not the only time you can send gifts. Be unpredictable. You can send them gifts on their birthdays, during milestones like weddings, or even on a random Sunday to show your appreciation.

As an interior designer, two of the best times to send interior design clients a gift are during onboarding and the final walk-through. The onboarding signals the start of a collaboration and this in itself is something worth celebrating. Not because you landed the project, but because the clients have finally taken that one big step towards achieving their dream space.

Then of course, we have the big reveal or the final walk-through when the clients' space is finally finished and ready to be occupied. A gift is a brilliant way to officially close the project and at the same time, celebrate this new milestone with the clients.

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How to budget for client gifting

There is no one-size-fits-all budget when it comes to client gifting—it's all up to you! It depends on how much room you have to spend and what impression you want to leave to clients. You can spend more if you're able to, or stick to budget-friendly yet valuable gifts.

Three tips when budgeting for client gifting...

• Set a budget. It's important to remember that gifting is an investment. This means that you should declare how much you're willing to spend for your clients so it won't drain your pockets. On average, you can set aside around 1–2% of your annual sales on client gifts and work your way through.
• Determine how many clients will receive a gift. Your budget will also depend on how many clients you want to give gifts to. If you want more room in terms of budget, then it's best to limit gifts to high-priority clients.
• Diversify gift values. If you want to show your love to all of your clients with a gift, then you can also choose to gift in tiers. This means you can set a $100 budget limit for repeat clients, a $75 limit for clients who constantly send referrals, and $50 for the rest.

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Interior Design Client Gifting Ritual: Yay or Nay?

Client gifting is a popular strategy among designers to strengthen client relationships. Although it's not mandatory, it enhances collaboration and understanding between the two parties.

Client gifts should reflect clients' interests and background, and the nature of business. As an interior design business, three of the best gifts you could give are niche gifts, customised home decor, and experiences such as tickets to museums and events. Avoid gifts with logos or overly extravagant items.

The best times to give gifts include project milestones, holidays, and onboarding or final walk-throughs. Budgeting for gifts is flexible, but ideally, you should set aside 1–2% of your total sales for client gifts.

At some point, every interior designer has dreamed of having their own interior design studio. But with the proliferation of inexpensive and convenient online collaborative platforms and tools—is it worth it?

A studio is more than just a place where designers work—it's a hub of creativity and collaboration that can't be replicated online. You can put up a wall of fabric, flooring, and colour options that clients can see and touch, or set up a mini library of interior design inspiration, moodboards, magazines, and references.

But even with the myriad of benefits, there are still some significant challenges with such a large investment. In this article, you'll learn...

• The benefits of investing in an interior design studio
• The challenges of investing in an interior design studio

Should you invest in an office space for your interior design business? Let's find out...

Why should you invest in an interior design studio?

In 2024's interior design landscape, investing in a design studio is one of the best ways to grow your interior design business. Not only does it serve as a designated workspace for the team, but it also enhances your brand image and changes the way you welcome your clients for the better.

Here are four benefits of having a studio as an interior designer...

1. Boost team productivity and morale

As Drew Hablam, president of Fairview Custom Homes, emphasises, a studio fosters "enhanced creativity, collaboration, and productivity"—all crucial aspects of success. It acts as a central hub that houses all your essential project files, materials, and inspirational content, so it's easier to access during meetings, client consultations, and solo work.

The studio environment itself is also designed for work comfort. Ergonomic furniture, proper lighting, and designated zones all cater to different work styles. Think quiet areas for focused work, collaborative spaces for brainstorming sessions, and dedicated areas for client presentations—all within the same professional environment. This fosters a sense of belonging, especially for new team members, who can fit in by interacting and collaborating in person rather than relying solely on virtual platforms.

Cherry on top, spontaneous bursts of inspiration can be instantly captured and discussed with colleagues right when they strike. No need to wait for a scheduled meeting or hope someone remembers a fleeting idea.

2. Create immersive client experiences

An interior design studio walks a client through a space that embodies your craft. It sets the atmosphere for the client—one that you cannot achieve by just meeting online or at a random coffee shop.

Artem Kropovinskyi, founder of Arsight, reasons that because of the "tactile presentation of materials, finishes and portfolio samples" it's easier for clients to communicate their preferences, understand the design process and prevent misunderstandings along the way. Looks can be deceiving. In some cases, a client might like how something looks in pictures but hate how it feels on their skin.

Drew also highlights that investing in a studio unlocks the potential of high-tech design tools like 3D rendering software. These powerful programs create realistic digital models of clients' visions and show how they will manifest in real life. This way, you can avoid the "expectations vs. reality" disappointment. However, such software is tech-heavy with complex setups that are only feasible for interior designers with large designated workspaces.

3. Paint a better brand image

In contrast with other interior designers, having your own studio tells potential clients that you're serious about your career.

Think about it like this: when customers walk into your store or office, what do they see? If it's a cosy and well-organised workspace that reflects your brand's style and values, they're sure to be impressed. An immersive studio like this makes your business seem more professional, creative, and trustworthy. It's like your brand has its own special air that people can connect with and remember.

"This immersive experience," says Drew, "simply cannot be replicated in a virtual setting or across emails and calls." Thus, clients will most likely choose designers with comfortable spaces for discussions instead of those who conduct strictly online consultations.

4. Keep your home work-free

One of the most important advantages of having a dedicated workspace is the ability to keep your work and home life separate.

While remote work has its benefits, distractions are everywhere. At home, there's unwashed laundry, dirty dishes, and for some, children crying for attention. That, on top of the pressure of pending work tasks, is a recipe mental exhaustion and burnout.

A dedicated office, as Artem points out, is a "boundary between personal and business life." At work, you can focus solely on your work tasks without being distracted by household responsibilities, and vice versa. For example, instead of feeling like you need to do laundry, you can concentrate on sending quotes to potential clients.

By keeping your work and home priorities separate, you can avoid feeling confused or overwhelmed by trying to juggle both at once. This can help you stay more organised and productive, ultimately lead to a healthier work-life balance.

Challenges of investing in an interior design studio

It's important to remember that an interior design studio is a large investment that can take a lot of financial and mental preparations to make possible. You need to prepare a large sum of capital, choose the right location, and learn how to increase sales. Otherwise, you might not be making as much as you need to keep your studio running.

Three challenges of having an interior design studio...

• Financial investment. Setting up a studio requires a significant financial investment and the numbers could get overwhelming for new interior design businesses. You'll need to factor in rent, utilities, furniture, equipment (computers, design software, etc.), and ongoing maintenance costs.
• Management and upkeep. Maintaining a studio space involves ongoing tasks like cleaning, managing utilities, and ensuring that everything functions like clockwork. Depending on the size of your studio, you may need to hire additional staff for cleaning or maintenance which adds up to your financial responsibilities.
• Long-term commitment. Most commercial spaces require a multi-year commitment. Thus, if you're just starting out or if you're unsure about your future growth trajectory, then this might be a risky investment for you.

Final verdict: Should you invest in an interior design studio?

An interior design studio is more than just a place where designers work. It can boost team productivity, help create immersive client experiences, and paint a better brand image for your interior design business. While having your own interior design studio may seem like a dream come true, it's important to realise that it also comes with its share of challenges. This includes financial strain, upkeep, and long-term commitment.

So, before taking the leap into owning a studio, carefully assess your readiness, both financially and mentally. Ensure that you have a solid plan in place, realistic expectations, and a clear understanding of the challenges ahead. Always remember that at the end of the day, it's your talent and passion that will set your interior design business apart.

Interior design is a rewarding and highly creative process. Once you've established your business, you may find yourself with more work than you can handle. However, in some regions, the market is oversaturated with freelance designers, or demand is low. Diversifying your services into related niches offers alternative revenue streams, ensuring a steady income flow even during slower periods.

This article will explore...

• Diversifying your interior design services can boost income and prevent burnout by allowing connections in other sectors, finding new clients, and learning new skills.
• Offering online design consultations can expand your reach and income. Promote these services on your website and social media to attract more clients.
• Explore related niches like home staging, window treatments, renovation contracting, professional organizing, and landscape artistry to open new revenue streams and reduce dependency on traditional projects.

Why you should diversify as an interior designer

Adding alternative branches to your interior design business provides more than just another income stream. Other benefits include:

• Avoiding burnout
• Making connections in other sectors
• Finding new clients
• Learning new skills that enhance your design expertise

According to the Bureau of Labor Statistics (BLS), the average interior designer earns about $61,590 annually, with a growth rate of around 3% per year, which is average compared to other professions.

To reach a six-figure income, you need either elite clientele or to offer additional services. Here are some alternative revenue ideas that align with the skills of a professional interior designer.

1. Online professional design consultant

As an interior designer, adding an online component to your services can significantly expand your reach beyond your local area. According to the BLS, there are 94,900 available jobs with a modest 4% annual growth rate, making freelancing a viable alternative. By consulting with clients online, you can access new markets and increase your income. For instance, you could provide design concepts to a doctor’s office in Japan or a homeowner across the country.

Many clients prefer to avoid the higher costs associated with full-service design and instead seek a plan for furniture purchases and placement. Forbes estimates that consultations range from $450 to $1,500 per room, while a designer handling the entire process can cost between $2,000 and $12,000. Just adding two online consultations per week could boost your revenue by $12,000 annually.

To get started, create a dedicated tab on your website or social media page for these services. Inform your followers about the new offerings and how they can learn more. Encourage them to share your posts and their positive experiences with others. Word-of-mouth remains one of the most powerful marketing tools, as people tend to trust recommendations from peers over those from unfamiliar business owners.

2. Home stager

According to the National Association of Realtors, 81% of agents believe that viewing a well-staged home helps buyers envision themselves living there. As an interior designer, developing close relationships with real estate agents can open up alternative revenue streams by offering home staging services.

Start by practicing staging rooms and creating a portfolio with photos to showcase your work. Use items the homeowner already owns and find unique pieces from swap meets and auctions. Identify companies that lease furnishings for staging, retrieving them after the sale unless the buyers choose to purchase them. Alternatively, rent storage space to keep items for future staging projects. A significant bonus of working as a home stager is receiving referrals from satisfied clients, potentially leading to redesign projects for new homeowners.

The income you can earn as a home stager varies widely. Factors such as location and demand greatly impact your salary. For instance, stagers in San Jose, California, experienced a 97% wage increase, while those in Las Vegas, Nevada, saw no growth. Salaries can range from $23,636 to $209,896. Working part-time may limit your earnings, but hiring additional employees to handle furniture moving can free up your time for more clients, boosting your revenue.

3. Window Treatment Expert

Deciding on the right window treatments, finding the correct size blinds, and choosing the best curtains can be daunting for those without design experience. Many people might not have the budget to hire a professional designer for an entire room but are willing to pay for help with window treatment options.

Highlighting beautiful windows can enhance a home's appeal by allowing more light in and showcasing natural beauty. Begin by cleaning the windows, then use curtains to accentuate the architecture. Consider getting certified to install window blinds and earn a commission on sales. According to Salary.com, a blind installer’s salary ranges from $69,260 to $87,369, depending on compensation and working hours.

As an interior designer, you can make a room look fantastic while providing privacy by using long, flowing curtains to create the illusion of high ceilings. Leverage your design skills to give any room personality and charm through the subtle yet impactful addition of window treatments. This alternative service can be a valuable revenue stream, adding variety to your offerings and boosting your income.

4. Renovation Contractor

As an interior designer, you have the unique ability to envision and showcase what a finished project will look like. Offering project management services allows you to bring these ideas to life by leveraging the relationships you've built. As a renovation contractor, you act as the project manager, connecting homeowners with the right experts, including electricians, plumbers, framers, installers, and painters.

Contractors typically base their fees on the overall project cost. Some manage the entire job from start to finish, delivering a turnkey product to the homeowners. Others focus on finding the best quotes and workers to complete the job, charging a fee for their consultation services. Discuss the budget with the homeowner, determine which tasks you'll handle, and agree on your fee. This alternative service can provide a significant revenue stream, diversifying your income as an interior designer and offering clients a comprehensive solution for their renovation needs.

5. Professional Organiser

People often feel overwhelmed when trying to organize their homes, especially families who have lived in the same place for decades and are preparing to downsize. As an interior designer, you can utilize your layout skills to create innovative storage solutions for closets and rooms, making everything look like a model home. You can help reduce clutter and encourage clients to part with items they no longer need. If an item has been collecting dust in the attic for 40 years, it might be better suited for charity or a family member.

The best way to start organizing is with a clear storage plan. Encourage homeowners to sort their belongings into three piles: keep, throw away, and donate. Lay out the closet like a puzzle, creating designated spaces for each type of item. Arrange all the "keep" items back in an orderly fashion and label each space so the homeowner knows where everything belongs long-term. These solutions help current residents and future buyers maintain organization from the start.

As you gain more clients and confidence in organizing, you will attract more customers through referrals. Reach out to your former interior design clients to see if they need help organizing or know someone who does. Inform your network that you offer organizing as an alternative service, so they can refer you to new homebuyers and sellers. Angi's List estimates that hiring a professional organizer costs between $250 and $833 per area, depending on the job size and your experience. Filling your schedule with organizing tasks during slower interior design periods can significantly boost your income

6. Landscape Artist

As an interior designer, you're already skilled at creating beautiful indoor spaces, so why not expand your expertise to the exterior as well? You can develop stunning hardscapes or landscape works of art using plants, rocks, and other design elements. According to Zippia, landscape artists earn about $22 per hour, but your unique skills and design talent can significantly impact your earnings.

Collaborate with real estate agents to stage the exteriors of homes, enhancing curb appeal which is crucial as the outside is the first impression for potential buyers. You don’t need to do the physical landscape work to create the designs. Instead, you can focus on adding color with potted plants, designing the porch area, or incorporating outdoor furnishings to expand the living space and make the backyard more inviting. This alternative service can provide a valuable revenue stream, diversifying your income and broadening your design portfolio.

Diversify into interesting areas

The above ideas can help you start diversifying your interior design business, making it more recession-proof. As you work with clients, pay attention to their needs. Often, the best alternative revenue ideas arise from unresolved problems that you can solve with your expertise.

Flexibility is key to success. When your income as an interior designer falls short, or you start feeling burnt out from constant creative work, it's time to seek a side hustle to break the monotony and maintain a steady cash flow. The more streams of income you generate, the less dependent you'll be on a few clients. This approach ensures you find success regardless of market conditions or industry saturation.

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Evelyn Long is an interior design expert passionate about improving the businesses and services of professional interior designers. She is the founder and Editor-in-Chief of Renovated Magazine, where she shares interior design tips for renters and homeowners. Subscribe to Renovated for more posts by Evelyn.

Think wedding, think traditional white dress, vows at the altar, and a three-tiered cake. Or not. This conventional wedding narrative is a little outdated.

Couples' reasoning for marriage today has transcended mere tradition, and so their weddings must follow suit.

For this new generation of wedding clients, personalisation, intimacy, and sustainability take centre stage. In order to stay relevant to a changing clientele, wedding planners and their business model must too evolve.

In order to understand how wedding planners can best adapt to the needs and wants of modern day couples, we asked three wedding industry insiders with an innovative approach to wedding planning to recount how their wedding business has evolved in the last year—and explain how yours can too.

The wedding planning chameleon

Today marriage is a profoundly personal milestone rather than a purely religious or conventional one. Without traditional constraints and expectations, couples are able to view their wedding day as a celebration of themselves as individuals.

Gone are the days of stuffy ballrooms with hundreds of distant attendees. Instead, couples want more intimate celebrations with a focus on creating joyful memories. They need a planner who understand them as individuals and is happy to guide, not to impose.

Jamie Wolfer is the CEO of Wolfer & Co—a modern wedding planning service for modern couples. For Jamie, embracing the individuality of her couples is second nature, "I like to think of myself as a wedding planning chameleon, adapting to the unique colours of each couple's needs."

A wedding planner today needs to rip up the rulebook—shunning convention in favour of listening and responding to the couple in front of them. The results are bound to be a lot more fun, for the couple and the planner alike—think: pets walking down the aisle, wedding dresses in vibrant colours, street food vendors, and unexplored venues.

Going online

Beyond individuality, modern couples want ease. And what is easier than dialling in to your wedding from your sofa?

Micaela Beltran is the co-founder and CEO of Courtly—a leading provider of virtual legal marriage ceremonies. Courtly has seen huge growth over the last few years, which makes sense when , according to Micaela, "easygoing," "quick," and "seamless" are the most common requests from clients these days.

For a generation of digital natives, a virtual wedding is almost second nature. Our world is becoming increasingly interconnected, with more people living and loving across borders than ever before. Micaela rightly points out that the number of individuals residing outside their native countries has tripled since 1960; with families spread out across the world, the demand for virtual weddings where distance is not a barrier to attendance was bound to increase. There is no doubt the increase in virtual weddings was also spurred by the pandemic, but Micaela attributes their sustained popularity to two factors: : high flexibility and autonomy.

Even if the ceremony itself doesn't occur online, an increasing number of couples are keen to keep the planning process strictly virtual. Sarah Klingman, CEO of virtual wedding planning service Mostest, has not been surprised by the trend, Sarah explains, "Our couple uses Uber and Amazon, and are working remotely—of course they seek flexible, remote-friendly options for their wedding planning needs."

More for less

So, modern couples are not adverse to taking their weddings online, and they want weddings that are vibrant expressions of individuality—that is, if they want a wedding at all. "Over the last 50 years, the marriage rate in the U.S. has dropped by nearly 60%," explains Micaela.

Financial strain is a huge contributing factor to this statistic. Those who do choose to get married often do so with the caveat of a restricted budget. Therefore, Micaela sees the popularity of her service as no surprise, "Since marriage itself is less of a priority, it makes sense that many people who decide to make that commitment would go with a less costly and lower stress option like at-home marriage or online platforms."

According to the Get Wed Pro 2023 UK Wedding Industry Report, 43% of couples prioritise budget-friendly weddings. Sarah echoes this sentiment, "There's an increased focus on 'savvy spending'—balancing cost with quality—amongst modern-day couples," Sarah observes. To cater to this demographic, Sarah separated the traditional full-planning service into individual components and offered them up in an à la carte menu. here couples can pick and choose the level of assistance they want, and save money on services they don't want nor need. Sarah's clients can pick and choose the level of assistance they want, and save money on services they don't want nor need. —a build your own wedding planning service, if you will.

This level of customisability is not only budget-friendly, but also addresses the modern day couples' preference for independence. The Wed Pro 2023 report also revealed that 26% of couples are happy to tackle the big day themselves—in other words, a quarter of a wedding planner's potential clients are considering foregoing a planner altogether.

In order to remain relevant to this growing number of DIY-brides, Jamie Wolfer has adopted a more hands-off approach. Jamie explains, "For the fiercely independent clients, I've tailored packages that are less about hand-holding and more about empowerment." This method of planning suits Jamie too, "I'm all about that partnership vibe, working alongside my clients rather than doing every little thing for them—that's just not my style." This toned down approach to wedding planning benefits both parties—planners are freed from the heavy workload while couples are empowered to put their personal stamp on their celebration.

Get into teaching

Even after adopting a more hands-off approach, Jamie noticed that some couples were still slipping through the cracks—and she gets it: "Let's be real, not everyone wants to drop a small fortune on a planner." But rather than close the door on hyper-independent couples, Jamie came up with a solution: expand offerings, scale back involvement.

Jamie has developed a digital course to equip couples with everything they need to plan their own wedding, titled The Master Plan. Jamie explains, "This is a resource designed to guide couples through the planning process in a more actionable way than just weekly tips – it's like having a wedding planner in your pocket!" By offering a (paid) digital resource, Jamie has created a new income stream for herself, expanded her potential clientele, and addressed the evolving needs of modern day couples.

Similarly, Sarah updated the Mostest website to host easy-access digital tools for newly engaged couples, such as a budget calculator. The design was also given a modern makeover to speak directly to the next generation of wedding clients. Font, colours, the written word—Sarah uses all the tools at her disposal to convey her understanding of a modern day client's needs and tastes. Sarah explains, "Our communication and branding emphasise flexibility, inclusivity, and modernity, reflecting the values of this next generation of couples. We’ve also tailored our social content to engage younger audiences with editorial visuals, real stories, and modern wedding planning tips."

TLDR: The 2024 wedding industry landscape

In today's wedding scene, couples are departing from traditional norms, opting instead for low-cost, intimate celebrations that reflect their unique personalities. Whilst many couples are opting for a DIY approach, there is still a need for expert assistance, presenting an opportunity for planners to creatively adapt their services and present their expertise in new ways.

To thrive in this evolving landscape, wedding planners must offer flexible, affordable, and personalised options. Strategies include rethinking packages to offer à la carte and project-based services, providing comprehensive online resources, prioritising client values over tradition, and supporting online weddings with virtual services and resources.

Today, everything is posted online—images, videos, learning materials, and even creative interior designs. But once online, how do interior design businesses prevent others from wrongly claiming ownership of your images?

Interior designers are both artists and entrepreneurs. They need to get active online to attract clients, build a reputation, and network with other professionals. But, once these images hit the internet—be it on social media platforms like Instagram and Pinterest, in press features, or on directories like Houzz—these images become vulnerable to misuse, replication, or outright theft. Sadly, a single right-click is all it can take for someone to download your images without your consent.

This vulnerability has heightened the awareness of image ownership and copyright among interior designers. To protect your intellectual property, let's discuss...

• what is image ownership
• what counts as image theft
• what to do if someone steals your work

You take pride in your work, and only you can take credit for them!

Defining image ownership

While it's a hard pill to swallow, interior designs are not subject to copyright under the U.S. intellectual property law. Only the images of them are.

This is because the law only recognises the images of a design as artistic property and not the design itself. This means that even after dedicating your time, effort, and expertise to a project, the photographer legally owns the rights to the captured images.

Photographers usually grant designers a license or permission to use these images as a part of their service. But even so, this doesn't stop other people online from misusing these images and credit-grabbing. This poses a threat to photographers and interior designers alike, but more so to designers who do not own any legal rights to these images.

What counts as image theft?

Image theft can manifest in various forms. While reposting can be acceptable in certain situations with proper credit, it's vital to always seek the creator's consent and provide clear attribution. Unfortunately, practices like using "ctto" (credit to the owner) or omitting credit altogether are widespread, despite violating the designer's rights and control.

Two of the most common forms of image theft are unauthorised image posting and credit grabbing. These two usually come hand in hand together—a person or entity posts a design on their page, crops out or removes the watermark, and claims it as theirs.

This, unfortunately, happens all too often, as exemplified by Lindsay Black, a Tennessee-based interior designer. In her experience, a vendor had cropped out her fixture on a photo of her home revamp and posted it as a listing for budget lighting on Bed Bath and Beyond. Worse, after posting about her experience, her followers sent her more examples of her photos getting reposted on Lowe's, Amazon, and even eBay. Marissa Nelums, CEO of Glass House Interior, also had a similar experience. Except, it was regrettably done by another interior design studio.

Another form of image theft is image doctoring. This is the unauthorised altering or manipulating of images to use them for advertisements, listings, videos, and so on. An infamous example was when Home Depot created an advertisement out of replicated images from other designers' portfolios.

What to do if someone steals your interior design work

If you find out that someone has stolen photos of your interior design project, then you have to act fast. Make sure to give a quick call to your photographer since this issue will affect them as well.

There are several ways to address this issue. The most basic and obvious thing to do is to carefully read the fine print. Clearly outline the terms of use for your designs and specify how they can be used to prevent disputes down the line. This will also serve as vital proof should you need to take the issue to court.

Another solution is to use AI for image recognition and monitoring. While generative AI poses a problem among designers due to some people using it to create replicas of existing designs, some AI tools can help you track the use of your images online and identify instances of unauthorised use. This way, you'll know who to reach out to or who to file a case against. In addition, you can also use AI tools to watermark your images with your logo or invisible signatures which can later prove ownership of your work.

Moooi, a Dutch furniture brand, has also developed a new tool that verifies authenticity called the Button. This tool is shaped as a small white disc with a raised pattern containing a microchip. By downloading the app on a smartphone or tablet and scanning the Button, you receive a product description that lets you know who the creator is. To register a product on the Button, all you have to do is tap the Button and you'll be redirected to the Moooi website.

Last but not least, own it! Make sure that your media is louder and more established than other reposts. This way, your followers become familiar with your work and can help you track down other entities who have stolen or reposted your images. If possible, you should also take time to check if photos of your designs have been reposted anywhere and see to it that you and your photographer receive credit for it. If not, send emails or messages to them to reinforce this or ask them to take it down.

Image ownership for interior designers in a nutshell...

Every day, interior designers are challenged to protect their work from image theft. Since the U.S. intellectual property law only subjects the image to copyright, you have to work with your photographer to protect your design from unauthorised use.

Image theft manifests in various forms, from unauthorised image posting to credit grabbing and image doctoring. These practices not only violate the creator's rights but also undermine their control over their work.

To address image theft, designers should combine technological solutions, like AI, with traditional approaches like careful contract crafting and assertive ownership. AI can be used for image recognition and monitoring. While innovations like the Button by Moooi offer novel ways to verify the authenticity of designs and provide information about their original creators.

Colours, textures, lighting, fabrics, and furniture—what more does an interior designer need? London Design Week 2024 is the ultimate celebration of all things home. Bursting with opportunities for networking, inspiration, and discovery, the five-day event will offer an inside look into global interior design trends and practices in 2024.

From March 11-15, Design Centre, Chelsea Harbour will host a plethora of panels with interior design industry leaders, workshops with world-renowned designers, and showrooms featuring luxurious collections. The all-encompassing design event with over 100 unique programmes caters to designers and creative minds alike in search of a source of inspiration.

In such a competitive and demanding sphere, designers are always expected to be at the top of their game. London Design Week will present attendees with the invaluable tools and resources needed to grow their interior design businesses in 2024. For interior designers, London Design Week offers...

• Endless Inspiration. The abundance of showrooms and conversations with the best in the industry is sure to spark creativity and innovation.
• A first look at trends. In the fast-paced world of home design, beating the trends and staying ahead of the curve will set designers apart from their competitors.
• Industry connections. Building relationships with suppliers, manufacturers, and other designers creatives opportunities for future collaborations and brand partnerships.

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Conversations

The Meaning of Home Hosted by Country Life

“Find out what sparks connection and gain valuable advice on creating spaces that feel right."

Speakers: Flora Soames and Kathryn Ireland

Practical Tips to Be More Sustainable

“A discussion of practical tips from across the industry to be more sustainable.”

Speakers: Jules Haines (founder of Haines Collection) is joined by experts from Kirkby Design, Hagen Hinderdael, Soho Lighting and Edward Bulmer Paint

Grow Your Business: Making Your Mark

“What is it that really sets you apart and how do you communicate it in a way that feels authentic?

Speakers: Suzy Hoodless, Adam Bra, and Mimi Shodeinde

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Workshops

Designer Secrets Hosted by the List House and Garden

“Discover her secrets to creating boutique hotel vibes from the comfort of home that focus on a warm, welcoming ambience.”

Educator: Susie Atkinson, Atkinson Studio

Design Masterclass: Inspiration by Design

“A fast track to the latest design directions for spring/summer 24, from the tropical to the whimsical, and the styling secrets that brought them together.”

Educators: Arabella McNie, creative director and Rebecca Gleeson, head of public relations, Design Centre, Chelsea Harbour

Be Bold: The Art of Embracing Colour in Your Home

“Whether you are creating a calm space or a vibrant interior, discover the impact of colour, not only on the space itself but also those who occupy it.”

Educator: Marianne Cotterill, Esther Patterson, and Stefan Ormenisan

Showrooms

Lights and Bites with the World of Interiors

“Enjoy muffins and mimosas as you browse the refreshed showroom filled with new style sure to inspire.”

Design Discovery Tour

“Join Design Centre, Chelsea Harbour’s concierge and discover the most talked-about product debuts at London Design Week 2024 with a tour into the showrooms.”

Sanderson x Giles Deacon Drinks Reception

"Sanderson and Giles Deacon invite you to view and experience their sublime collection of fabrics and wall coverings"

Can't get enough? View the full London Design Week 2024 programme.

In the world of interior design, delivery delays are pretty commonplace. However, that doesn't make them easy to deal with—even for the most experienced interior designers.

There is an abundance of reasons why a supplier may not deliver on time: global supply chain issues, material shortages, shipping delays, etc. As an interior designer, dealing with supplier issues and delays in a professional manner is essential.

If not handled correctly, delayed delivery of furniture or materials can have a domino effect, leading to missed deadlines, frustrated clients, and potential project derailment.

But don't panic! There are many ways to resolve supplier issues in order to ensure client satisfaction and the healthy function of your interior design business. In this article we explore...

• Why interior design supply issues happen
• How to deal with interior design supplier delays efficiently

Don't let unforeseen delays throw your project timeline off course. Let's get right into it...

What causes supplier delays?

The interior design supply chain is made up of many interconnected components: materials, labour, logistics, etc. Even the smallest of breakdowns at any stage can delay the entire process. At some point in your interior design career, a curtain fabric will be unavailable, or a key piece of furniture will go awry—it's inevitable and simply out of your control.

Delays can be frustrating, but try not to let your emotions get the better of you. There is nobody to blame for supply chain breakdowns, and keeping a cool, professional head will serve you best in the long run.

Common causes of supplier delays:

• Shortage of workers. A lack of available labour can lead to delayed manufacturing of furniture, specifically custom pieces.
• Power outages at ports and factories. Sometimes, ports and factories experience technical difficulties, which can slow down production and transportation processes.
• Border restrictions. Restrictions imposed at borders, such as customs procedures or immigration policies, can delay the movement of goods between countries.
• Sea and air freight issues. Sudden delays in scheduling or unexpected maintenance issues can hinder the timely delivery of furniture and materials.
• Natural disasters: Natural disasters like earthquakes, hurricanes, or floods can damage infrastructure and disrupt transportation networks, resulting in delays in the supply chain.
• Health threats. Health threats like the COVID-19 pandemic can shutdown production of your required goods.
• Cyber attacks. Cyber attacks targeting supply chain systems can disrupt operations and lead to delays in processing orders and delivering goods.

How to deal with supplier delays

Supply chain breakdowns in the interior design world are here to stay. So, what should you do? The first step—for your own sanity—is acceptance. The second is preparation—the more you anticipate potential delays, the easier it is to work around the issue and bounce back.

Here are five tried-and-tested ways to handle a supplier delay as an interior designer...

Set adjustable contracts

Allowing leeway in your contracts is a sensible move all around, but particularly useful when it comes to unexpected delays. Adjustable contracts provide room for modifications under certain conditions, or in this case, supplier delays.

For example, an adjustable contract would specify the expectations in terms of timeline and payment, if you, the designer, encounter unforeseen delays beyond your control. The contract will also outline how you'll let your clients know about any delays and agree on new deadlines or ways to keep the project moving smoothly. Having everything in writing at the beginning of the project ensures that your client relationship won't break down even if the supply chain does.

Prepare proof

Even with an adjustable contract, there will be clients who will question any sudden delays. Stay prepared for such talks by compiling order confirmations and any correspondence from your supplier about the issue. This will serve as proof that you've done your part in the process.

Transparency is key to maintaining trust and confidence with clients. So make sure to provide regular updates on the status of orders and communicate openly about the steps being taken to address any issues that arise.

Create a plan B

Prepare a backup plan to mitigate the impact of supplier delays. Your backup plan could be sourcing a similar piece from another supplier, creating an alternative yourself by means of up-cycling, or even running with a new design idea altogether.

Whatever your plan B, be sure to present the idea to your clients confidently and in good time—they need to remain informed and in charge of the process.

Why not have a plan C and D too, you can never be too prepared !

Explore local suppliers

Delays are significantly more common with international shipping, so if you can shop local then it's better to do so. Ordering materials from abroad might be cheaper, however local suppliers offer shorter lead times and more reliable delivery schedules.

Sourcing locally is also a more environmentally responsible option.

Expand your vendor network

The more interior design professionals and vendors you know, the more people you can contact in case of a need for a last-minute order.

When sourcing, make a note of suppliers who housed similar products so you'll know who to contact as the need arises.

TLDR: Dealing with supplier delays as an interior designer

As an interior designer, it's important to know how to effectively handle supplier delays to avoid conflict between you, your suppliers, and your clients. Supply chain breakdowns can be caused by various issues such as power outages, labour shortages, border restrictions, freight issues, natural disasters, health threats, and cyber attacks.

A quick list of ways to handle delayed deliveries as an interior designer:

• Set adjustable contracts
• Prepare proof of delays
• Create backup plans
• Explore local suppliers
• Expand your vendor network

As a wedding planner, you've likely dreamed of being named a preferred planner at your favourite wedding venue. What if we told you that dream could soon become a reality?

We are often swayed by the opinions of an expert—Spotify's top picks or a chef's recommendation at a fancy restaurant, for example—and the same applies to newly-engaged couples looking for their wedding planner. If a couple's chosen venue recommends your wedding planning business, the couple will instantly understand your planning services to be professional and compatible to their tastes.

How do you become a venue's preferred planner? Start by learning:

• The definition and role of a wedding venue's preferred planner
• What wedding venues are looking for in their preferred wedding planners
• Tips and tricks to become your preferred venue's preferred planner

Begin your journey to becoming a preferred wedding planner today...

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What is a venue's preferred planner?

A preferred planner is a trusted wedding planner recommended by the venue. Most wedding venues have preferred planners, along with preferred vendors to supply things like flowers and catering.

A spot on a renowned venue's preferred planner list is the Michelin Star of the wedding world. As a preferred planner, you have a fast-track pass to booking more couples. Not just any couples either, but couples whose taste and style align with your own.

Access to your ideal clients is not the only benefit of being a venue's recommended planner—security, saving time, and stress-free marketing are all part of the appeal. Here are a few of the benefits of becoming a venue's recommended planner:

• Meet more of your dream clients. Listing as a preferred planner grants access to a wider pool of potential clients who trust the venue's recommendations. Satisfied clients could also further expand your network by recommending your services to family, friends, and so on.
• Feel secure with event operations. When you've worked with a venue before, you know the ropes. This means you can plan events more efficiently, saving time and making sure everything runs smoothly on the big day.
• Benefit from exclusive venue perks. Preferred planners often get special treatment from venues, like priority booking, discounts, exclusive amenities, or even features on the venue's website. This adds significant value to your services and sets you apart from competitors.
• Boost your reputation. Being chosen as a preferred planner proves that you're an expert at what you do, which can lead to more client referrals and interest in collaborations from fellow wedding professionals.

What do wedding venues look for in a preferred wedding planner?

In much the same way that you are particular about which wedding suppliers you work with, venues are highly selective when it comes to preferred planners—after all, your performance as a planner reflects on the venue itself.

As well as an alignment in style and values, wedding venues look for the following qualities in their preferred partners:

• Professionalism. Venues like wedding planners who take their work seriously, from the start of the planning partnership through to the big day. This means promptly responding to emails and calls, showing respect to everyone you work with, and being prepared for meetings. Moreover, venues value planners who adhere to industry standards and best practices, including proper client contracts and wedding planner insurance.
• Positive attitude. Venues value planners who approach their work with enthusiasm, optimism, and a can-do attitude. A positive mindset not only motivates you to tackle challenges head-on but also inspires confidence in your clients and collaborators. It's also important to be adaptable to ensure smooth execution of events.
• Personable skills. Venues want to benefit from this relationship too. A venue might look for wedding planners who can help boost the venue's reputation and attract top-notch clients through their connections and networking skills.

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A guide to becoming a wedding venue's preferred wedding planner

Reality check: becoming a preferred planner is not easy. But that doesn't mean it is impossible.

Step 1. Do your research

Once you have chosen a venue that you want to work with, get serious about researching them—thoroughly. Learn about the venue's style, their facilities, and the types of weddings that they host.

Then, seek to understand their preferred vendor selection process and any specific requirements they may have. Knowing all this information will help you tailor your approach and stand out as a perfect fit for the venue.

In addition, browse through the venue's existing recommended vendor list and see if you have any connections. If you do, reach out to ask them about the process and perhaps for a recommendation, or introduction to relevant staff at the venue.

Step 2. Secure bookings at the venue

The next step is to actually book a wedding at the venue—that is if you haven't already. This gives you firsthand experience of their space and how to man the ropes throughout. Additionally, this allows you to think about whether or not the venue is a good match for you.

During your visits, build a positive relationship with the venue staff and ask questions. Ask about their experiences, their goals, and what they look for in a wedding planner or vendor—this way, you will express your genuine intention of wanting to learn.

Even if you're feeling nervous, try to present an air of confidence—venue's want to work with planner who make themselves, and their clients feel at ease. A positive personal relationship is the basis of a strong venue-planner relationship.

Step 3. Show what you can do

Now that you're familiar with their preferences, it's time to show them what you can do! After a few bookings or visits, express your thoughts about wanting to become their preferred wedding planner in the near future. If possible, present your proposal in person to show your commitment.

This is not the time to be modest. Venues want to work with the best wedding planners in the business, so be sure to tell them why you are! Before making your move, compile your best work into a stunning wedding portfolio, and support your claims with glowing client reviews.

Step 4. Be patient

Give the venue ample time to consider your proposal and never force them into a decision. Be patient as the venue evaluates your suitability as a preferred planner. Keep in touch regularly, update them on your latest projects and achievements, and continue to demonstrate your professionalism and value. Over time, your persistence and dedication will surely pay off!

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TLDR: How to become a wedding venue's preferred wedding planner

Wedding venue's recommend planners that they hold in high regard to couples that book their space for their wedding—these are known as preferred planners.

As a preferred wedding planner, you can connect with ideal clients (without as much marketing), enjoy exclusive perks, and strengthen your reputation in the industry.

To become a venue's preferred planner, you need to earn their trust. Start by getting to know the venue's style, history, and requirements for becoming a preferred vendors. Next, invest time in building relationships and rapport with the venue and it's staff. Then, make your move. Be upfront about your desire to become a preferred planner and prove why you're the perfect fit.

Best of luck!

A double-page spread in House Beautiful—that's the dream right!?

Landing a feature in a celebrated interior design publication has long been seen as the hallmark of a successful interior design career—and is still an amazing achievement. However it is not the only form of press that is beneficial to your growing interior design business.

In fact, there are several reasons why other types of interior design publications are a better place to focus your PR attentions, depending on your career stage, ideal clientele, and long-term goals.

In this article, we cover:

• The different types of press available to interior designers
• The benefits and drawbacks of being published in each type of interior design publication
• How to craft a tailored pitch for your interior design work

Excited to secure your first interior design feature? There's no time to waste...

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Where can I get my interior design work published?

In the words of Alex Abramian, founder of The PR Collaborative, "Print is not the objective, getting published is the objective." No interior designer should turn up their nose at any form of press, no matter what career stage they're at.

If you want to succeed as an interior designer, you'll need a a diverse portfolio with all the different flavours of press available to interior design businesses—national, local, digital, quick comments, full-length features, etc—all of which hold a unique value for interior designers.

Broadly speaking, your interior design project can either be published digitally, or in print. Print publications can be national or local. Here's what they all mean...

Digital interior design publications

When it comes to speed and reach, digital publications take centre stage. Unlike interior design magazines which can take up to two years to publish, online publications are refreshed daily—meaning you can get your work out there in a matter of weeks. Naturally, digital articles are far more accessible than print and so have a much larger readership—meaning your work can be seen by even more admirers and prospective clients.

Online publications also support more engaging and creative formats to showcase your designs such as video—a virtual home tour can really show off your work in a way that a printed image can't. Also, they're paperless—something to think about when it comes to your interior design business's commitment to sustainability.

The lifespan of a digital feature is also much longer, so more people have a chance to see and share your work in the future. That is, if they manage to find it in the overcrowded realm of digital content. To make the most of a digital feature, you need to create designs that really stand out!

Print interior design publications

The classic print interior design magazines are the traditional aspiration of many interior designers—and we get why. Having work printed in high-res on the glossy pages of an industry-renowned magazine is not only an amazing feeling, but also an amazing opportunity for exposure.

There are two types of print magazine national and local:

National publications

National publications have prestigious reputations and large audiences—including potential clients. A feature is sure to expose you to a wide audience seeking inspiration from design professionals just like you. Being published nationally can also lead to exciting opportunities like brand collaborations, speaking engagements, and even exclusive international design events.

Local publications

In many cases, the real value is closer to home. Local publications target your immediate community—the place where your future clients live. By getting featured locally, you can establish yourself as a trusted expert amongst those who are most likely to hire you—your neighbours. This focused approach allows you to build relationships and grow your business right in your own backyard.

One down side to print publicity: print takes a long time to publish. If you're an early stage design looking to get your name out there fast, the delayed publication of print press could be an issue. Not to mention print features are highly competitive for interior designers. That being said, print features should always be on an interior designer's bucket list!

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How to pitch to interior design publications

There are three things to consider when choosing the type of publication to pitch to: your career stage, your ideal clientele, and your short and long-term goals.

Based on your answers to the above, one type of press might be more suitable at this stage of your interior design career. However, usually a combination of all three is the best marketing strategy for your interior design business. they are incredibly important in your PR Portfolio. Firstly because you want to have a diverse portfolio of PR—national, local, digital, features—all the different flavours of PR.

We've outlined the unique benefits of local and national features for interior designers alongside practical tips for getting published in each type of interior design publications to help you get started...

Local publications

Don't underestimate local publications—local is where your future clients live.

Local press opportunities include the city magazine, neighbourhood newspapers, and neighbourhood blogs. Local publications allow you to connect with prospective clients in your area and also raise your profile to local vendors.

Press features in local publications help to build brand awareness in your local community. Picture this: A local resident wants to redesign their kitchen. They sit down at the counter with their morning coffee and the local paper and open it to find a feature of your interior design business. Who do you think they're going to call to inquire about a kitchen redesign?

Remember: national publications might impress, but local publications attract.

How to pitch to local publications:

• Do your research. Identify local publications that align with your target audience's interests. Get a feel for their content by picking up a copy around town and pay attention to the types of stories they typically feature and the formats in which they do so.
• Tailor to your community. Stay informed about current happenings in your local area and see if your pitch can tie in to that. For instance, if you live in a busy city and have heard local discourse about wanting to slow down and escape the chaos, a minimalist interior design project might resonate. It is a good idea to demonstrate your understanding of the local market and the community's needs.
• Share authentic testimonials. Incorporate heartwarming stories and testimonials from satisfied local clients in your pitch. Local success stories demonstrate your experience working with the specific needs of the community, making your services even more relevant and appealing to your target audience.
• Keep it simple. Craft a well-written and concise pitch that clearly articulates your story and why it is relevant to the publication's audience. Simple does not mean boring.

National publications

National publications, such as Architectural Digest and Lonny, seek luxurious, innovative, and trend-setting interior designs from around the world.

This means you'll be competing with hundreds of skilled interior designers for a spot. Thus, building a strong local presence first can enhance your chances of being noticed by larger publications.

It's much like jumping into a 10-foot-deep pool when you've just learned how to swim!

How to pitch to national publications:

• Plan ahead. National print publications plan editorial content months in advance. If you're looking to place a seasonal winter design, you'll want to submit your pitch as early as September to ensure it is eligible to feature in the December issue. Proactive planning helps you to avoid missing out on publication opportunities.
• Stay on trend. Highlight your projects that align with current interior design trends. For example, there is currently a huge trend for sustainable interiors—does any of your work speak to this movement? Explain to an editor why your work is relevant right now.
• Be exclusive. Among ten people who wrote a pitch on inclusive living spaces, what makes yours better?  Don't be like any other designer—stand out! Emphasise the impactful elements, such as sustainable practices, positive client experiences, or community-driven initiatives.
• Make it personal. Editors receive hundred of pitches every day—you need yours to stand out. Avoid mass sending emails and instead research the publication's masthead to decide the appropriate person to contact. Personalise your message and make sure to demonstrate a genuine understanding of the magazine's ethos and the editor's work.

TLDR: How to get published as an interior designer

Getting your interior design project published in trade publications is a huge marketing win, showcasing your skills and boosting your business exposure. Whilst national publications like Architectural Digest seem like the ultimate goal, it's important to explore other types of publications that can be more beneficial to you and your business.

A strategic and targeted approach is important to successfully land a spot in your dream interior design publication. Tap into local publications to build brand awareness and connect with potential clients in your community. Use national publications to build a name for yourself in the interior design industry and wow prospective clients.

Before pitching to an interior design publication, conduct thorough research. When writing your pitch be targeted to the specific publication and editor, and always focus on your USP.

Happy pitching!

You might have reached a stage in your wedding planning career where you are wondering how else you can scale your wedding planning business. One strategy to grow your wedding planning business: diversification. In other words, expanding your services to offer an array of wedding planning packages and add-ons.

Today's couples are seeking an increasingly personalised service from their wedding planner, that can cater to all their needs as a new couple. They may be interested in arranging engagements, vow renewals, and anniversary celebrations. Diversifying your wedding packages lets you accommodate these evolving preferences and opens up new revenue streams, particularly during traditionally slow periods.

To enable you to successfully diversify your wedding planning business, we'll discuss...

• The benefits of expanding and diversifying your wedding planning packages
• Ideas for diversifying your wedding planning offerings
• Expert advise from wedding planners who have successfully expanded their planning packages

There is no better time than now to take the next step in growing your wedding business. Let's begin!

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How does diversifying your wedding packages help your wedding business?

Diversifying as a wedding planner means expanding the range of services and products that your wedding planning business provides.

Wedding planners who have expanded their offerings from the traditional "full service" vs. "day of coordination" packages have enjoyed access to a new market of clients and thus healthy returns.

One success story is Alexis Alcala, founder of Jaded Events. Alexis affirms, "Diversifying our offerings has been instrumental in our growth." Offering a range of packages can enrich your wedding planning business by appealing to a broader clientele, increasing revenue streams, and enhancing your brand reputation. Clients appreciate the value of niche services which leads to greater client satisfaction and a stronger business foundation.

One of the most notable benefits of diversifying your wedding packages is that it attracts a new wave of clients. With packages at varied price points and inclusions, you attract not just those seeking full-blown assistance, but also budget-conscious couples or those looking for specific services only. Think decor rentals or RSVP management. In addition, it also ensures year-round income since elopements, vow renewals, pop-up weddings, and anniversary celebration packages can fill in for the slow months. Moreover, offering add-on services can add value to your packages since couples can personalise their chosen package.

On another note, over-expanding your wedding planning packages can lead to a quality nosedive, confused clients, operational chaos, and financial stress. Don't pressure yourself into being a jack-of-all-trades—it's not worth it. Instead, focus on your strengths, target niches that you are passionate about, and consider collaborating with other professionals. Remember, it's not about offering everything but offering the right things to grow sustainably and keep clients happy.

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Ideas for expanding offerings as a wedding planner

One of the many strengths of a wedding planner is that they never run out of ideas. On top of wedding planning services, Alexis highlights the potential of offering bachelorette party planning to diversify business offerings. "Kansas City has always had staple things to do and places to see," she starts, "so bachelorette parties just fit organically as an offering for us." Alexis and her team also partnered with businesses to develop a Street Car Bar Crawl. This allows clients to enjoy their nights without the after-party worries like driving home or calling for cabs.

Alexis's keen eye for detail also recognised a need for cost-effective and flexible decor options, so she began offering event space and decor rental. "I started with a few things from my own wedding" she begins, and gradually, she started adding in a few neutral items that she found popular with brides. It was a huge hit. Apart from the low price point, a lot of brides loved the idea of using decorative items without the commitment of having to bring them back home.

In the world of luxury weddings, Deborah Kugler, owner of OFFICIALE, has mastered the art of PR by offering to assist her clients in getting published in magazines. And of course—you can do it too! With a wide network of one-call-away media professionals, you can craft press releases and connect couples with suitable publications. Not only does this elevate your clients' experience, but also ensures that publishers receive a steady stream of fresh, captivating content.

But that's not all. Another strategy that doesn't stray too far from the wedding planning niche, is wedding proposal planning. By venturing into proposal planning, you're investing in a strategic expansion that builds loyalty, opens doors to new clients, and allows you to be a part of their love story from the very first "Yes!". Not to mention, there are over 1,300 engaged couples in the UK as of 2023. This means that there is a large pool of potential clients eager to invest in a memorable "Will you marry me?" moment that could convert into future wedding clients!

Pop-up weddings are also gaining a lot of traction from modern-day couples. Pop-up weddings are unique ceremonies that ditch the traditional format for intimate gatherings, often involving just the couple and their dearest loved ones. Rather than being about "taking the easy route," it's about prioritizing what truly matters. Pop-up weddings are ideal for couples who value personalization, spontaneity, and an authentic connection over extravagant formalities.

Now, what if you don't have enough time for additional services? According to Candice Coppola, there is a way to diversify your wedding packages without increasing your workload—remove some services and turn them into a la carte! A la carte services are services that are offered as a standalone. Clients can book these services by themselves, or add them to an existing package to customise their experience.

These a la carte services don't have to come from scratch. Instead, you can evaluate your current packages, identify the least popular service and offer it individually. This way, you can cut down your package prices and successfully diversify your wedding services.

Examples of a la carte services:

• Dress fitting attendance
• Coordinate hotel and shuttle services
• Additional hours for the event
• Dessert bar setup

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Grow your wedding planning business with niche offerings

Diversifying your wedding planning packages can significantly benefit your business, from attracting new clients with personalised options to securing year-round income. But remember, quality matters more than quantity. Don't pressure yourself into being a jack-of-all-trades to prevent over-expansion and burnout.

There are a lot of different ways to diversify your business, including bachelorette party planning, decor rental, securing magazine features, proposal planning, and offering a la carte services.

Many wedding planners dream of seeing their work in a wedding magazine or blog. Having your wedding featured in a top wedding publication can celebrate your hard work and promote your wedding business. It bolsters your reputation as a professional in the wedding industry and attracts potential clients.

Besides print magazines, digital wedding publications and wedding blogs are great platforms to submit a wedding for publication. These can reach a wide audience and help promote your wedding business. However, getting published is not easy. You need a perfect pitch that highlights the beauty of your work and the story behind it.

Don't be discouraged. Many wedding planners hesitate, fearing wasted time and effort. But with determination and the right strategy, you can get published. Start by learning:

• The benefits of getting your weddings published
• The publication process
• Insider tips for writing a flawless pitch to wedding industry editors

Your debut in a wedding publication is just one email away...

Benefits of being published as a wedding planner

Newly engaged couples flock to wedding magazines and blogs for inspiration. Getting your wedding published is a stamp of approval that showcases your creativity, expertise, and professionalism.

Benefits of being published as a wedding planner:

• Enhance Credibility and Authority: Getting published as a wedding planner establishes you as an expert in the wedding industry. It sets you apart from competitors and signals to potential clients that you're a top choice.
• Increased Visibility: Wedding publications put you in the spotlight, reaching engaged couples looking for planning services. You'll also gain exposure to other wedding industry professionals, like florists and photographers.
• Boost SEO: When readers engage with your content in wedding publications, they visit your website, driving traffic. Links from high-ranking wedding blogs and magazines improve your SEO, making your wedding planning services more discoverable online
• Increased Business: The combined power of enhanced credibility, increased visibility, and improved SEO leads to more inquiries and bookings for your wedding planning business.

How do wedding planners get published?

You don't have to be a renowned wedding planner to get published in a top wedding magazine or blog. Play your cards right, and even your first wedding could be featured by a reputable wedding publication.

Before you submit a wedding for publication, start with thorough research. Look into both print and digital wedding publications and compile a list of platforms that align with your style and target clientele. Aim for a mix of smaller wedding blogs and major wedding magazines like Vogue Weddings.

Next, identify the key contact at each wedding publication—the person who handles submissions or editorial content. Look for wedding industry editors, content managers, and submission coordinators. Familiarize yourself with the type of features each publication covers and the content preferences of the editors.

How to write the perfect pitch for wedding publications

Once you know which wedding publication to target and who to contact, it’s time to craft your pitch. Each pitch should be tailored to the wedding magazine or wedding blog's audience and style.

Pitching to a wedding industry editor might seem intimidating, but it’s accessible to wedding planners at all career stages. Here’s how to create an effective pitch:

( I ) : Include captivating visuals

Don't just say it—show it! Your wedding design is beautiful and emotive, so let it shine.

Attach high-quality photos or short video clips to every email pitch you send. Choose an array of shots that showcase the details of your wedding, from stunning close-ups to wide shots of the ceremony and decor. Including both portrait and landscape images gives wedding magazines and blogs plenty of options to choose from.

If a professional wedding photographer took your photos, credit them in your correspondence with the wedding industry editor. This recognition benefits the photographer too.

Remember: attention to detail matters. Be intentional with the photos you include in your original pitch. Five high-quality images that tell a cohesive story are enough to make a strong impression.

Getting published as a wedding planner involves more than just writing a pitch. Submitting your work to a wedding publication with captivating visuals can significantly promote your wedding business and enhance your wedding business marketing strategy.

( D ) : Dive into detail

Editors crave details! When you submit a wedding for publication, don't shy away from sharing the specifics. Highlight what sets you apart, your values, and any unique insights or trends you bring to the table. Be as detailed as possible—wedding publications love the small details that make a story stand out.

Always list every vendor you worked with, from florists to wedding assistants. Many wedding magazines, like Brides, include this list in their features. This not only shows appreciation for your team but also provides valuable information for readers.

Highlight your unique selling points—your creative style, expertise, and recent trends you can offer. Include high-quality images or examples of your work to grab the attention of the wedding industry editor. This level of detail can promote your wedding business effectively and enhance your wedding business marketing strategy.

( O ) : Offer narratives and testimonials

Include testimonials from satisfied clients or industry peers when you submit a wedding for publication. These personal anecdotes validate your skills and professionalism. They make your pitch more attractive to a wedding industry editor looking for content that resonates with readers.

Publications usually respond within a couple of weeks. If you don't hear back, follow up politely. A brief, friendly message can serve as a reminder and show your continued interest in collaborating with the wedding magazine or wedding blog. This persistence can help promote your wedding business effectively and enhance your wedding business marketing strategy.

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Get published as a wedding planner: the bottom line

Getting your wedding published in a wedding magazine or wedding blog validates your expertise and promotes your wedding business. It enhances credibility, increases visibility, boosts SEO, and drives more business.

Even new wedding planners can get featured. To succeed, research thoroughly, nail your pitch, and follow up if needed. Use the I DO formula for your wedding business marketing: include captivating visuals, dive into detail, and offer narratives and testimonials. Submit a wedding for publication today and watch your wedding planning business grow.

Recently, Visualist attended several wedding industry events, including Wedding MBA 2023 and the latest Wedding Summit Series. We've seen firsthand the commitment of today's wedding planners to grow their wedding planning businesses. They're not just passionate about weddings; they're determined to build lasting businesses and create generational wealth.

One key takeaway: top professionals in the wedding planning industry know that education is fundamental to success.

Courses for wedding planners, workshops, and mentorship programs help planners develop their skills and stay updated on the ever-evolving wedding landscape. Ongoing education means smoother weddings, happier couples, and a competitive edge in the market.

If you're ready to build a successful wedding planning business, read on to learn:

• The benefits of joining educational workshops and courses for wedding planners
• The top wedding planner training, courses, and workshops in 2024
• Financial, legal, and marketing advice for wedding planners
• How to grow your wedding business as a female entrepreneur and creative entrepreneur
• Tips for using wedding business CRM to enhance your operations

Why is education important to wedding planners?

True professionals never stop learning. The wedding planning industry evolves quickly, and staying updated is crucial for success.

There's a vast array of courses for wedding planners, covering everything from improving client conversion to ensuring legal and financial security. But what exactly do you gain from continuing education for wedding planners?

Four benefits of continuing education for wedding planners:

• Enhance wedding planning skills. Wedding planners who invest in education acquire updated knowledge, skills, and techniques. This enables them to offer higher standards of service, ensuring every aspect of the wedding planning process is expertly managed.
• Boost self-confidence. With each new wedding planning certification or course completed, planners gain a sense of accomplishment and assurance in their expertise. This positively impacts their performance and interactions with clients.
• Increased revenue. Investing in education can directly impact a wedding planner's bottom line. Specialized wedding planner training attracts higher-paying clients, justifies premium fees, and lands specialized, in-demand projects.
• Expand professional network. Networking through workshops, conferences, and online forums broadens a planner's professional circle. It exposes them to new perspectives and collaborative opportunities. A strong network leads to referrals, partnerships, mentorship, and enhances visibility and credibility in the wedding planning industry.

Top educational resources for wedding professionals

Grow your wedding planning business with the best courses, workshops, and educators in the wedding industry

Wedding Summit Series

Type: Live workshop

Cherie Yang and Margaux Fraise discuss Visualist——an AI-powered software for wedding pros—ahead of The Wedding Summit Series.

The Wedding Summit Series is a bi-annual online gathering of the wedding planning industry's top educators, hosted by Margaux Fraise. Expect stellar educational presentations, live panels, and interactive workshops.

Each summit focuses on a specific topic impacting the life and work of wedding planners and event planners. Instead of feeling overwhelmed by too much information, you'll leave the event feeling focused and equipped to grow your wedding business.

The Planner's Vault 1-on-1 Clarity Coaching

Type: Mentorship

Get direct, powerful coaching sessions with Megan Gilkin of The Planner's Vault. These 90-minute clarity calls focus on your specific needs, whether you’re struggling to convert inquiries, feeling overwhelmed with delegation, or aiming to grow your wedding business. No fluff or generic advice—just smart, actionable steps.

You'll start with a detailed pre-call questionnaire to target your unique challenges. After the session, you'll receive a post-call summary to refer back to the insights and strategies discussed.

Planners Who Profit Accelerator Programme

Type: Digital course

Ready to grow your wedding planning business without sacrificing passion for profit? The Planners Who Profit Accelerator Programme offers advanced Wedding planner training for experienced event planners. This programme helps event planners build successful wedding planning businesses with a part-time schedule.

Planners Who Profit empowers wedding professionals to attract high-end clients, perfect sales pitches, and optimize their wedding planning business for maximum profitability.

Additional resources from Planners Who Profit include:

Additional resources from Planners Who Profit:

• PWP Live: Interactive sessions with industry experts.
• PWP Freebies: Valuable tools and templates for your wedding planning business.

Book More Brides: Growth Academy

Type: Digital course

Want to grow your wedding planning business and secure more bookings? The Book More Brides' Growth Academy is perfect for you. In just 90 days, you'll master the skills to communicate your value to clients. Plus, you'll get ongoing support from industry professionals as a long-term member of the Growth Academy community.

The Union Mastermind Mentorship

Type: Mentorship

The Union Mastermind Mentorship gives you real, no-BS advice to succeed in the wedding planning industry. Jamie Wolfer offers pre-recorded lessons and live monthly calls, making the content easy to understand and implement. The best part? After completing the program, you'll get exclusive referrals from Jamie herself.

The Bridal Show Blueprint

Type: Digital course

If you're tired of the constant hustle to book weddings, check out The Bridal Show Blueprint. This three-step method helps wedding planners score leads at bridal shows.

You'll learn how to connect with couples without sounding "salesy" and create a stunning booth design. It's a game-changer for any wedding planner or event planner looking to grow their wedding business.

TLDR: Invest in Education to Grow Your Wedding Business

Today's wedding planners are driven by passion and ambition. Investing in education for wedding planners is key to building a successful wedding planning business.

Continuing education through courses for wedding planners helps you stay ahead in the competitive wedding planning industry. It enhances skills, boosts confidence, increases profits, and expands your professional network.

Top Wedding Planning Courses and Educators in 2024

• Wedding Summit Series
• The Planner's Vault One-on-One Coaching
• Planners Who Profit Accelerator Programme
• Book More Brides' Growth Academy
• The Union Mastermind Mentorship
• The Bridal Show Blueprint

Investing in wedding planner training and continuing education is essential for any female entrepreneur or creative entrepreneur aiming to become a successful wedding planner. These resources provide crucial financial, legal, and marketing advice for wedding planners and help you master wedding business CRM to streamline operations and enhance client satisfaction.

To achieve long-term success in the wedding planning industry, keep learning and growing your skills with the best courses for wedding planners.