A client leaves a fitting with clothes that fit and suit her life. The next morning, she still has to decide what goes with what.
Hannah Jaskot gives Style Haus clients two digital references after a wardrobe service. The digital wardrobe shows what they own. The lookbook shows how Hannah would put those clothes together.
The names sound similar, but the client uses them for different questions.
The digital wardrobe should match the real closet
Hannah’s team starts building the digital wardrobe during the closet edit. They photograph the pieces that stay and leave out the ones the client removes.
The team updates it again during the shop. Hannah adds the pieces she brings to the fitting so she can track purchases and returns. Once the client has decided, anything she did not buy comes out of the portal.
Hannah then has one place to check what the client owns. She can see the older pieces that survived the edit, the new purchases, and the gaps that remain. This helps her avoid buying a duplicate or suggesting something that has nothing to work with.
Clients can add their own purchases between services. Some organize clothes by category. Others who split their time between homes keep separate wardrobes for each place. The setup can change; the record still has to match the clothes at home.
The lookbook shows the outfits
The fitting is mostly about fit and buying decisions. There is rarely enough time to try every useful combination, especially when Hannah has brought a large shop for the client to work through.
“The job of the final lookbook is to show clients how to actually style the pieces from their recent shop with me,” Hannah says.
A fall shop gets its own lookbook. A later spring shop gets another. Each one shows outfits made from the client’s current wardrobe and the newest pieces.
This is the simplest way to separate the two tools. A client opens the digital wardrobe when she wants to know what she owns. She opens the lookbook when she wants an outfit.
Both files need updates
The wardrobe becomes unreliable when old clothes stay in it and new ones never appear. Hannah removes pieces after later edits and asks clients to upload anything they buy by themselves.
The lookbook also belongs to a particular point in time. A new job, season, routine, or body change may create outfit questions that the old combinations cannot answer.
Keeping both files current saves work at the next appointment. Hannah can open the wardrobe and begin with what is there. The client can keep using earlier outfits while they decide what needs to change.
Leave space for a new question
No lookbook can cover every combination. A client may want to wear two pieces Hannah never styled together. She may find something while shopping alone and wonder whether it belongs in the wardrobe.
Style Haus clients can send those questions through the styling platform. Hannah sees the clothes beside the question and can give a specific answer.
The wardrobe and lookbook handle the decisions Hannah has already made. When the client faces a new one, she knows where to ask.
Hannah Jaskot runs Style Haus, a personal styling practice in Los Angeles.
