Meet

Meet the people redefining small.

Deep profiles of boutique creative professionals who built something distinctly their own. What they charge, how they work, and what they refused to compromise on.

Signature Series #04
Meet

Jen Benson built a wedding business with no rules

The founder of Hitched AF plans joy-first, anti-checklist weddings for the couples the industry tends to overlook.

Sep 3, 2025 · 7 min →
Signature Series #05
Meet

Tahirah Goins-Nall styles wardrobes as rituals of becoming

The Los Angeles stylist behind CLOTHESPETALS treats a closet as a tool for deciding who you want to be.

Sep 3, 2025 · 9 min →
Reinvention #08
Meet

Afia Bayayi left teaching to build a bold floral studio

The founder of AFMENA Events traded the classroom for floristry, and built a business on color, boldness, and mixed blooms.

May 30, 2024 · 6 min →
Signature Series #01
Meet

Deborah Kugler plans weddings like a designer solving an equation

The founder of OFFICIALE treats each couple as data to translate, and the whole wedding year, not the day, as the real project.

Feb 9, 2024 · 9 min →
Signature Series #03
Meet

Jeffrey Ampratwum teaches menswear as a way of living

The Bronx-born stylist and FIT educator treats getting dressed as effort you make for yourself and everyone you meet.

Dec 7, 2023 · 9 min →
Signature Series #02
Meet

Winnie Tam designs interiors like they are lived philosophies

Winnie Tam named her studio after an hour that does not exist, and builds homes as sanctuaries from the cities she cannot leave.

Oct 10, 2023 · 8 min →
Reinvention #07
Meet

Nejla Renee left finance to become a top New York stylist

After a career in finance, Nejla Renee built one of New York's go-to personal styling practices on decisiveness, fit, and a refusal to doubt.

Mar 10, 2023 · 5 min →
Meet

How we designed an event from foraged branches and one shared board

An autumn soirée built entirely from foraged materials, and the single working board that kept a small team from drowning in revisions.

Feb 16, 2023 · 5 min →
Reinvention #06
Meet

Raysa Farah left nursing to grow a floristry business

A childhood love of her father's garden pulled Raysa Farah out of the NHS and into LK Verdant, now featured in Vogue and Grazia.

Feb 14, 2023 · 6 min →
Meet

Jenna Flood styles slow, one wardrobe at a time

A Melbourne stylist who builds sustainable wardrobes from pre-loved pieces, and reads a client's real taste through the boards they react to.

Jan 31, 2023 · 5 min →
Reinvention #05
Meet

Fae Jagdon traded nursing scrubs for a styling business

A nurse manager who lost her sense of style in scrubs, Fae Jagdon rebuilt it, then built a styling practice grounded in the psychology of dress.

Apr 5, 2022 · 7 min →
Reinvention #04
Meet

Katie Porter left 25 years in media for personal styling

After 25 years in media production, the pandemic finally pushed Katie Porter into the styling career that had always niggled at the back of her mind.

Apr 4, 2022 · 7 min →
Reinvention #03
Meet

Claudia Kalur left Egyptology at The Met to design interiors

After six years in the Met's Department of Egyptian Art, Claudia Kalur retrained in interior design and founded CFK Interiors.

Mar 9, 2022 · 8 min →
Reinvention #01
Meet

Julia Murray left the record industry to design homes

After years turning rented houses into homes that never quite worked, Julia Murray retrained from music into interiors and founded The House Ministry.

Mar 8, 2022 · 6 min →
Reinvention #02
Meet

Vickie Nickolls left fashion to design homes as therapy

A Houzz-famous bathroom turned trend analyst Vickie Nickolls into an award-winning interior designer and the founder of Interior Therapy.

Mar 7, 2022 · 7 min →

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